Diversity, PR, SXSW and Gen Z

Diversity is an important issue and it is one that PR professionals, the industry, marketers and brands have been struggling to address adequately for quite some time. This was really driven home to me on the first day of SXSW 2016. SXSW is one of the most diverse conferences I have ever had the pleasure of attending, no matter what way you cut it. Just this evening, I was speaking with professionals from a

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SxSW – It’s All About Value

I had the pleasure of attending some very different sessions and discussions at SxSW today. One for fun (the role of CRM on elections), two for clients (Mobile banking and Risks to Personally Identifiable Information) and a final discussion with senior communications executives at GE and BMW on leveraging Periscope effectively in communications campaigns. You might think there was nothing in common with tho

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Secrets from the CIA Social Media Playbook

Aside from the VR/AR sessions, the best session for me at SXSW to date has been one in which the social communications leads of the Central Intelligence Agency (CIA) discussed their social media strategy and approach. It was amazingly well thought out, strategic and engaging. There wasn’t anything groundbreaking – but the content could be a textbook for many brands on how to plan and execute their core soci

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The role of startups in government and agencies

On Friday, I had the pleasure of being in Austin to listen to President Obama speak to the SXSW Interactive community on the importance of startups and the tech industry to help civic matters. He explained that governmental resources are largely designated for bigger issues (as they should), combating terrorism, driving the economy, global affairs, etc… But there are still great needs from our fellow Americ

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Planning for Moments

By Kiip The real impact of IoT on marketing Connected devices allows us to plan for and measure moments Allows us to model intent on the basis of usage of devices – moments are directly connected to an action/series of actions by a consumer – typically triggered through app activity Passive Moments leads to automation leads to detectable intent triggers/ moments which are non intrusive with permission built

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Virtual Reality: Real Emotion

PRWeek is collaborating with MSLGROUP on a panel at SXSW that will highlight the emotional benefits that VR can add to marketing campaigns. In a recent story on Fast Company Co.Exist, journalist Amy Westervelt asked the question "Could virtual reality make us better people?" She pointed out that "scientists are using new immersive technology to have people virtually walk a mile in others shoes."In fact Toms

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SXSW 2016: Lounges & Experiences to Watch For

Brace yourselves: SXSW 2016 is coming. Three PBJS’ers — myself and team Chicago’s Senior Producer MacKenzie and ACD Samantha — will be on the ground in Austin for SXSW Interactive March 11-15. We’ll be attending sessions, learning about the emerging trends from industry leaders, and checking out everything experiential happening in Austin. We’ve scoured the pre-promotions and mapped out where brands will be

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SXSW: 5 Experiential Planning Pro-Tips for Brands

SXSW has become THE platform for new tech start-ups and apps to make their debuts, and a stage for big brands to vie for supremacy with the brand advocates of their dreams. That being said, it’s not the right place for every brand. Before you are wooed by all the buzz generated at the conference, here are five things to ask yourself before taking your brand to SXSW. 1. What’s the budget? Venue and vendor pr

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2016 is the year of VR; but how does it play in PR?

To help marketing and PR professionals get started with virtual reality, PRWeek has collaborated with MSLGROUP on a panel at SXSW featuring technology advocate Robert Scoble, Mitch Gelman of Gannett, Tara Kriese of Samsung, Jon Hackett of Nurun, and Jeff Melton of MSLGROUP. Register here to hear panelists discuss the most creative ways to utilize VR for integrated marketing and PR. It’s the new, hot, immers

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SXSW Conversation Recap

Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidden topics and connections likely to pervade the SXSXi conversation. In order to predict these, all 1629 SXSWi session descriptions were analyzed and organized based on connecting patterns in language and keywords. While many topics proved similar to the predetermined topics chosen by SXSWi organi

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