Social Media

People increasingly turn to the social web to share their passions, to praise or criticize brands, and to seek out recommendations

MSL Digital, the agency's industry-leading, full-service interactive practice, specializes in helping clients capitalize on the multidirectional, digital discourse taking place online. We work with our offices around the world to provide industry-leading digital counsel and support for several local and large, global clients. Our integrated global offering includes distinct capabilities in North America, continental Europe, the U.K., and Asia.  Our work has won numerous industry awards, including PRWeek's 2006 PR Innovation of the Year award and Best Use of the Internet/New Media for the last two years.

MSLGROUP's proprietary approach to digital communications is consumer-centric, focusing on five core areas: communicating with multiple audiences; using third-party credibility; creating and building research-driven insights that educate, entertain, engage and motivate; utilizing online and off-line storytelling techniques; and leveraging the agency's deep understanding of influencers and pop culture to achieve communication and business goals.  We first assess our clients' online status through research and online monitoring of brand conversations on news sites, blogs, social networks and message boards through our MediaQuotient division. Our online experts then create effective strategies to leverage those conversations, extending media relations techniques into a new, grassroots era of communications through interactive web development, best-in-class business blogging and innovative online marketing and outreach. 

The agency's global offering offers four categories of services:

  • Consulting and strategy (brand and reputation navigation, crisis management, employee communications and CSR);

  • Conversation (influencer relationship management, social networks, mobile platforms and blogging);

  • Digital publishing (site development, graphics and banners, content creation, multimedia, and programming); and

  • Measurement and accountability (monitoring, metrics and analysis).

MSL Digital was born as Hass Associates, a pioneer in using interactive methods to communicate with customers and influencers. Hass Associates was established in 1992 and acquired by MSLGROUP in 2002.

We have deep expertise in web design, content management, blog development and management, blogger media relations, program- and product-based microsites, database development, viral videos, online newsrooms, interactive infographics and online corporate sustainability reporting.

Our specialty is building online awareness for new products. Through a proprietary database of product reviewers and word-of-mouth influencers, we drive consideration and trial of client products into strategically chosen web sites. In addition, we work with bloggers and message board moderators to create timely online conversations around products at critical points in the sales cycle.

If you would like more information about hiring MSL Digital, e-mail

If you would like more information about joining MSL Digital, e-mail