Press Releases


MSL Appoints Doug Busk as Managing Director of Atlanta Office

Busk will also lead the evolution of MSL’s brand storytelling offering Atlanta – September 7, 2017 – MSL has tapped Doug Busk, Coca-Cola’s Global Group Director of Digital Communications and Social Media to serve as the Managing Director of its Atlanta office.  During his time at The Coca-Cola Company, Doug led the evolution and international expansion of the Coca-Cola Journey storytelling platform, growing ...

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MSL Named Organization of the Year

Contact: Michael.echter@mslgroup.com; +1 646 500 7914 MSL Named Organization of the Year Wins Grand Stevie Award at International Business Awards with 55 Campaign Awards Paris, 24 August 2017 – MSL, the global public relations network of Publicis Groupe, has been recognized by the Stevie ® Awards with its top award, a Grand Stevie® as the Most Honored Organization of the Year in the International Business A ...

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Neuroscience Experiment Finds Earned Content is King When It Comes to Commerce

Neuroscience Experiment Finds Earned Content is King When It Comes to Commerce Earned Articles Delivered Nearly 3.5 X the Purchase Intent as Traditional Digital Ads New York, 20 July 2017 – According to a neuroscience experiment sponsored by MSLGROUP on how the brain engages with and reacts to different forms of digital media, earned and brand-produced video content far surpassed traditional paid media in d ...

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MSLGROUP and HealthyWomen Announce a Pro Bono Partnership to Give Women a Voice in Advocating for Continued Coverage of Women’s Preventive Care Services

WASHINGTON, March 14, 2017: MSLGROUP, Publicis Groupe’s strategic communications and engagement network, today announced the firm is joining forces with HealthyWomen, one of the nation’s leading women’s health organizations, to give American women a voice in the debate over legislation to repeal and replace the Affordable Care Act. (ACA). As part of the agency’s commitment to corporate citizenship, HealthyW ...

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MSLGROUP Launches Influence Platform to Redefine Role of Influence in Marketing

New York, September 19, 2016 –  In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better deliver the true potential of influence in marketing and reputation at scale.  Called Conversation2Commerce, the offering puts MSLGROUP’s expertise in earned media an ...

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MSLGROUP Expands US Leadership Responsibilities

New York, September 9, 2016; As part of its ongoing strategy to integrate its operations across the U.S. and align with Publicis Groupe’s priorities of collaboration, client service and growth, MSLGROUP has asked several senior leaders in the U.S. to take on expanded roles and responsibilities: Danielle Wuschke will take on a U.S.-wide role, leading operations across the country and working closely with the ...

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MSLGROUP Named Most-Honored PR Agency of the Year

Paris and New York, 24 August 2016 -- MSLGROUP has been recognized by the Stevie ® Awards with a Grand Stevie® as the Most-Honored Public Relations Agency of the Year in the the International Business Awards, the world’s premier business awards competition.  MSLGROUP won 31 awards, includng 8 gold awards, 14 silver awards and 9 bronze awards  across two categories – Communications/PR and Marketing. MSLGROUP ...

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Risa Burgess of the MSLGROUP Boston Office is on the PRWeek 40 under 40 List of Top Young PR Professionals

Risa Burgess of the MSLGRPOUP Boston office has been selected to the 2016 PRWeek 40 Under 40 list of the best young professionals in the industry as published in the August edition.  Burgess started her career as an account coordinator 17 years ago at Schwartz Communication that was since acquired by MSLGROUP. In a note to all US staff, US CEO Ron Guirguis said, "While Risa has risen to become SVP, North Am ...

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MSLGROUP Defines Six Communication Drivers for the Food and Beverage Industry

Paris, 18 July 2016; Based on the need for a transformative communications model in the modern food and beverage industry, MSLGROUP has unveiled Six Communication Drivers for Winning Share of Mouth in the Conversation Age. The drivers – distilled from the expert opinions of top food industry communications experts inside and outside the firm -- are supported by secondary research. They are outlined in the l ...

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MSLGROUP Names Erin Lanuti to Global Role as Chief Influence Strategist

Paris and New York, July 14, 2016 – MSLGROUP has appointed Erin Lanuti as its first global Chief Influence Strategist reporting to Global CEO, Guillaume Herbette.  Lanuti, who will be a member of MSLGROUP’s Global Leadership Team (COMEX), will be responsible for shaping and innovating MSLGROUP’s global vision around influence in conjunction with the leadership of MSLGROUP and Publicis Groupe. She has been c ...

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