News Coverage


How to Lead in the Rapidly Changing World of Public Relations

This post by Ken Jacobs originally appeared in PRSA's The Strategist on October 16, 2013. Some people believe that there’s been more changes in communications in the past five years than in the previous 25 like rapid technology advances, the 24/7 news cycle and expanding globalization. That made me think: How have leaders of communications organizations changed their leadership approach to succeed in today’ ...

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P&G Hands Olympic Brief To MSLGroup In Central Europe

WARSAW—P&G has tapped MSLGroup to lead a corporate campaign that aims to support its Olympic sponsorship activity in Central Europe. After major campaigns at the Vancouver 2010 and London 2012 Olympics, P&G now has its eyes set on Sochi 2014 and Rio 2016. MSLGroup, which counts a worldwide relationship with P&G, has previously worked only on consumer brands for the FMCG giant in Poland, includin ...

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Understanding the New Breed of CMOs

MSLGROUP is proud to host CMO expert MaryLee Sachs, author of "What the New Breed of CMOs Know That You Don't" at our offices in New York for a panel discussion, Understanding the New Breed of CMOs.  Also on the panel are Elisa Steele, CMO, Skype; Michael Sneed, VP, Global Corporate Affairs, Johnson & Johnson; and Marc de Grandpre, Head of Marketing, KIND Healthy Snacks. This infographic pulls insights ...

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Latinos Seek Authentic Food, American Convenience

BELLEVUE, Wash. — Stores that integrate a wide selection of Latino foods that are organized by country of origin and sold alongside American conveniences are ideal for the fast-growing Hispanic demographic, according to research from The Hartman Group and MSLGROUP. “Specialty Latino stores or the ‘tienda’ is a place of significance for Latino families,” said Davey McHenry, director of Client Engagement for ...

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Marketing Magazine: GAYLA BROCK-WOODLAND: THE NEW FRONTIER OF PR HAS ARRIVED

September 10, 2013 by Rebecca Harris As the newly minted president of MSLGroup, Gayla Brock-Woodland is charged with expanding the agency’s footprint and boosting growth under a new business model. Brock-Woodland, who was formerly managing director at MSL Canada, talks to Marketingabout her plans for the agency and why PR finally has a seat at the grown-up table. What are your growth plans for MSLGroup Cana ...

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MSLGROUP names president of Canadian operation

It was announced this week that Gayla Brock-Woodland former managing director of MSLGroup’s Canadian operations has moved into the newly created role of president, heading up its divisions in Toronto and Montreal. Brock-Woodland, a 25-year industry vet, will continue to report to Renee Wilson, who is president of MSLGroup North America. Her mandate will be to “further expand the agency’s Canadian business i ...

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Estudio: Los latinos a la hora de la comida (INFOGRAFÍA)

No solo nos sentamos a comer para alimentar nuestros cuerpos, sino por la conexión y emociones que sentimos con los nuestros a la hora de ir a la mesa del comedor, según el estudio El Consumidor Latino Multicultural, realizado por The Hartman Group y MSLGROUP. Comparados con los no latinos, nos preocupamos 10 veces más porque el momento de la cena sea uno respetado y de compartir con la familia (32 por cien ...

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Randi Zuckerberg Joins Global Summit Speaker Lineup

Holmes Report 11 Aug 2013 MIAMI—Former Facebook chief marketing officer Randi Zuckerberg—currently chief executive of online community site Dot Complicated—will be among the high-profile speakers at the second annual Global Public Relations Summit, which takes place in Miami from November 11-14 this year. Zuckerberg joins a line-up of speakers shaping or charting the future of communications in the digital ...

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Turning and facing the change

China News Service, 2013-08-12 Olivier Fleurot has always been open to change. Trained as an engineer, he ended up managing newspapers and is now developing a global public relations network. "There's no longer such a thing as 'forever' and nor should there be. The world we live in is going through a radical transformation," he wrote in a recent article Don't Welcome Change, Be the Change. Fleurot, chief ex ...

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Emerging Leaders Awards Presented at WWPR Event

By Sarah Wheeler, FleishmanHillard Washington Women in Public Relations honored several young professionals on July 18 for their work within the PR field. But more importantly these women were recognized for their significant contributions in blazing the trail for a younger generation of aspiring PR professionals. At the fourth annual Emerging Leaders Awards event, the National Press Club reception room was ...

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