News Coverage


Understanding the New Breed of CMOs

MSLGROUP is proud to host CMO expert MaryLee Sachs, author of "What the New Breed of CMOs Know That You Don't" at our offices in New York for a panel discussion, Understanding the New Breed of CMOs.  Also on the panel are Elisa Steele, CMO, Skype; Michael Sneed, VP, Global Corporate Affairs, Johnson & Johnson; and Marc de Grandpre, Head of Marketing, KIND Healthy Snacks. This infographic pulls insights ...

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Latinos Seek Authentic Food, American Convenience

BELLEVUE, Wash. — Stores that integrate a wide selection of Latino foods that are organized by country of origin and sold alongside American conveniences are ideal for the fast-growing Hispanic demographic, according to research from The Hartman Group and MSLGROUP. “Specialty Latino stores or the ‘tienda’ is a place of significance for Latino families,” said Davey McHenry, director of Client Engagement for ...

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Marketing Magazine: GAYLA BROCK-WOODLAND: THE NEW FRONTIER OF PR HAS ARRIVED

September 10, 2013 by Rebecca Harris As the newly minted president of MSLGroup, Gayla Brock-Woodland is charged with expanding the agency’s footprint and boosting growth under a new business model. Brock-Woodland, who was formerly managing director at MSL Canada, talks to Marketingabout her plans for the agency and why PR finally has a seat at the grown-up table. What are your growth plans for MSLGroup Cana ...

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MSLGROUP names president of Canadian operation

It was announced this week that Gayla Brock-Woodland former managing director of MSLGroup’s Canadian operations has moved into the newly created role of president, heading up its divisions in Toronto and Montreal. Brock-Woodland, a 25-year industry vet, will continue to report to Renee Wilson, who is president of MSLGroup North America. Her mandate will be to “further expand the agency’s Canadian business i ...

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Estudio: Los latinos a la hora de la comida (INFOGRAFÍA)

No solo nos sentamos a comer para alimentar nuestros cuerpos, sino por la conexión y emociones que sentimos con los nuestros a la hora de ir a la mesa del comedor, según el estudio El Consumidor Latino Multicultural, realizado por The Hartman Group y MSLGROUP. Comparados con los no latinos, nos preocupamos 10 veces más porque el momento de la cena sea uno respetado y de compartir con la familia (32 por cien ...

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Randi Zuckerberg Joins Global Summit Speaker Lineup

Holmes Report 11 Aug 2013 MIAMI—Former Facebook chief marketing officer Randi Zuckerberg—currently chief executive of online community site Dot Complicated—will be among the high-profile speakers at the second annual Global Public Relations Summit, which takes place in Miami from November 11-14 this year. Zuckerberg joins a line-up of speakers shaping or charting the future of communications in the digital ...

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Turning and facing the change

China News Service, 2013-08-12 Olivier Fleurot has always been open to change. Trained as an engineer, he ended up managing newspapers and is now developing a global public relations network. "There's no longer such a thing as 'forever' and nor should there be. The world we live in is going through a radical transformation," he wrote in a recent article Don't Welcome Change, Be the Change. Fleurot, chief ex ...

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Emerging Leaders Awards Presented at WWPR Event

By Sarah Wheeler, FleishmanHillard Washington Women in Public Relations honored several young professionals on July 18 for their work within the PR field. But more importantly these women were recognized for their significant contributions in blazing the trail for a younger generation of aspiring PR professionals. At the fourth annual Emerging Leaders Awards event, the National Press Club reception room was ...

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Renee Wilson Ranked in PRWeek’s Power List 2013

Game Changers Communications pros entered a brave new world in the past 12 months as they met the challenges of transparency, integrated marcomms units, content creation, and breaking out from silos head on. These 50 power players steered a steady course through every crisis and triumph, creating a PR playbook for the entire industry. 35. Renee Wilson  President, North America, MSLGROUP MSLGroup promoted Re ...

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Stephanie Agresta & Matt Dickman in Top 25 Most Influential Ad Execs On Twitter

JIM EDWARDS, Business Insider When we asked our friends at PeekAnalytics to tell us who the most influential ad execs on Twitter are, we expected to get back a list of the usual suspects. You know, the most famous CEOs at the biggest agencies, plus Seth Godin, Lee Clow's Beard, and perhaps KBS+'s Lori Senecal, who once bought promoted tweets for herself. In fact, none of the huge names of advertising are in ...

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