News Coverage


Dib tapped to lead planning, analytics at MSLGroup – PRWeek

NEW YORK: MSLGroup has hired Allan Dib as SVP for planning and analytics in North America, effective immediately. In the newly created role, Dib is reporting to chief strategy officer Shellie Winkler. Based in the New York office, Dib is overseeing client planning, insights, market research, measurement, and analytics. He joined the firm from WPP Group-owned media agency MediaCom, where he was head of insig ...

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Qorvis Joins MSLGroup After Publicis Acquisition – The Holmes Report

Global, North America Arun Sudhaman 10 Jan 2014 WASHINGTON, DC—High-profile DC public affairs firm Qorvis is to become part of MSLGroup after being acquired by Publicis Groupe. The deal sees Publicis acquire 100% of the public affairs agency, which has grown to become one of the largest in the US capital. Founded by managing partner Michael Petruzello, Qorvis brings 80 employees and some much-needed public ...

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Publicis boosts MSLGroup in DC with Qorvis buy – PRWeek

Laura Nichols January 10, 2014 Last updated on January 10, 2014 02:16 PM WASHINGTON: Publicis Groupe said Friday that it has acquired Qorvis Communications with plans to merge it into the MSLGroup network. With about 100 staffers in Washington, DC, Qorvis will boost MSLGroup's presence in the capital, said Renee Wilson, North American president at the Publicis firm. “If anything, this makes us one of the to ...

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Take The Time To Do Native Right

ADOTAS — While the trend of native advertising has the ad world abuzz, actual native advertising is as old as the soap operas. The ideal of advertising is to seamlessly integrate branding and brand storytelling into content or entertainment so that it enhances the consumer experience rather than detracts from it. Native ads won’t mean the death of journalism because consumers value quality editorial-driven ...

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MSLGROUP Grants Holiday Wishes

This holiday season, many of MSLGROUP's offices across North America are giving back to their local communities. Forty-five employees in the New York office donated more than 100 gifts for underprivileged children and teens as part of the agency's ninth year participating in New York Cares' Winter Wishes program (pictured). Children and teens wrote letters requesting gifts, and staff members granted their w ...

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Jargon that should be retired before 2014

With awards season right around the corner, the end of the year is a special time for all of us in the PR industry to reflect on the year’s successes. It’s also a time to try to forget 12 months’ worth of jargon that made us all wish it was acceptable to wear noise-canceling headphones around the office. Rather than create a list of the terms that defined 2013, I’ve opted for a list of terms we’d be happies ...

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MSLGROUP, holding companies score high with HRC

NEW YORK: Human Rights Campaign has named MSLGROUP Americas one of the best places to work in terms of LGBT equality. The organization's Corporate Equality Index 2014 rated US workplaces on LGBT equality, with Fortune 1,000 and AmLaw 200 companies invited to participate and the entire Fortune 500 rated even if they do not actively take part. This year, a record 304 businesses earned a top score of 100%, whi ...

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MSLGROUP Makes Hires To North American Consumer Practice

North America Holmes Report 19 Nov 2013 [caption id="" align="alignright" width="305"] Kris Garvey[/caption] NEW YORK — MSLGroup has made several appointments in its North America consumer practice. The agency has hired Kris Garvey as its consumer practice leader and deputy managing director of the Midwest and Kas Rigas as group director of its consumer practice in New York. MSL also promoted Katie McCue to ...

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How to Lead in the Rapidly Changing World of Public Relations

This post by Ken Jacobs originally appeared in PRSA's The Strategist on October 16, 2013. Some people believe that there’s been more changes in communications in the past five years than in the previous 25 like rapid technology advances, the 24/7 news cycle and expanding globalization. That made me think: How have leaders of communications organizations changed their leadership approach to succeed in today’ ...

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P&G Hands Olympic Brief To MSLGroup In Central Europe

WARSAW—P&G has tapped MSLGroup to lead a corporate campaign that aims to support its Olympic sponsorship activity in Central Europe. After major campaigns at the Vancouver 2010 and London 2012 Olympics, P&G now has its eyes set on Sochi 2014 and Rio 2016. MSLGroup, which counts a worldwide relationship with P&G, has previously worked only on consumer brands for the FMCG giant in Poland, includin ...

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