News Coverage


The Cannes Factor

This bylined story appeared on 6-25-2014 in The Holmes Report. By Stephanie Agresta, Global Practice Director, Social Media and Digital, MSLGROUP I’ve come out of Cannes 2014 convinced that earned media and influencer marketing is a powerful part of the future, and that creativity plays a huge role in making them work. The power of a story is often directly proportional to the level of creativity. Creativit ...

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What’s New On Millennials – Report From Cannes Lions

By MaryLee Sachs | Forbes A new take on Millennials was shared at last week’s Cannes Lions International Festival of Creativity by a panel of experts assembled by MSLGroup, which included Quinn Kilbury, brand director for Newcastle Brown Ale at Heineken; Christina Smedley, VP of global brand and communications at PayPal; Bonin Bough, VP of global media and consumer engagement at Mondelez; and Scott Beaudoin ...

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MSLGROUP appoints Hopkins as consumer SVP

MSLGroup has hired Renata Hopkins as an SVP in the New York consumer practice, working with one of the agency's top airline clients. By Lindsay Stein, PRWeek NEW YORK: MSLGroup has hired Renata Hopkins as SVP in the agency’s New York consumer practice. Hopkins, who joined the firm in May, reports to Kas Rigas, New York consumer group director at MSLGroup. As part of a team of SVPs in the practice, Hopkins w ...

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Coca-Cola’s Zico taps MSLGroup for national campaign

Coca-Cola's Zico Coconut Water has selected MSLGroup as its agency partner to help launch a national brand campaign. EL SEGUNDO, CA, May 23, 2014: Coca-Cola’s Zico Coconut Water has selected MSLGroup as its agency partner to help launch a national brand campaign. Zico hired MSLGroup following a review for the US PR business that started earlier this year.  Catalyst, which previously worked on the account wa ...

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The future of reputation

By Amit Jain, PRWeek | April 30, 2014 MSLGROUP says reputation management is more about competitiveness than risk mitigation [caption id="attachment_5932" align="alignnone" width="614"] Global fashion labels found their reputation buried along with the factory workers who used to make their garments at Rana Plaza. Here a woman grieves at the loss of a loved one who died in the 2013 factory collapse. (Pic: A ...

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Qorvis MSLGroup brings on Raytheon’s Strubhar as SVP

Laura Nichols | April 14, 2014 Qorvis MSLGroup has named Keith Strubhar as SVP. WASHINGTON: Qorvis MSLGroup has named Keith Strubhar as SVP. He is the former director of communications for Raytheon Intelligence, Information, and Services. In the newly created role, Strubhar will report to Michael Petruzzello, president of Qorvis and North America director of public affairs at MSLGroup. Strubhar began workin ...

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Tic Tac gives Millennials the chance to design their own packs

By Lindsay Stein | April 7, 2014 Ferrero USA's Tic Tac brand is kicking off an initiative to engage Millennials by allowing them to create their own virtual Tic Tac packs online and in person. SOMERSET, NJ: Ferrero USA's Tic Tac brand is kicking off an initiative to engage Millennials by allowing them to create their own virtual Tic Tac packs online and in person. The brand has launched a microsite, TicTacM ...

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The Huge Mistake Millennials Are Making Now

Dan Kadlec | @dankadlec | 10:00 AM ET Young workers rate international opportunities dead last when it comes to what makes a job attractive. Why travel when you can get all the foreign experience you need via FaceTime? Millennials are taking telecommuting to a whole new level. They view virtual foreign work experience as having equal career value to a true stint overseas, a new report reveals. As a result, ...

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HOW PR FIRMS CAN WIN AT CANNES (Q&A)

March 04, 2014  |  Rebecca Harris [caption id="attachment_5809" align="alignright" width="150"] Renee Wilson, Cannes PR jury president[/caption] Renee Wilson thinks this will be the year PR agencies shine in France Ad agencies typically dominate the PR winners list at the Cannes Lions International Festival of Creativity. But 2014 PR jury president Renee Wilson thinks this year will be different. Wilson, ch ...

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EBay’s Newman to replace Wilson at MSLGROUP

Steve Barrett, February 28, 2014 NEW YORK: MSLGroup has hired eBay VP of communications Paul Newman to take over from Renee Wilson as president of its North America operations. British-born Newman will start in the job on March 31, at which time Wilson will move to a new role as chief client officer. He will initially live in New York City during the week and commute back to his Boston base at weekends. New ...

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