News Coverage


Mark McClennan Nominated to Lead PRSA

Our Mark McClennan, APR, has been nominated by the Public Relations Society of America Nominating Committee to be Chair-Elect of the PRSA national Board of Directors. On October 11, Mark's nomination will be presented to the PRSA Leadership Assembly for formal approval.  Mark is Senior Vice President, Social Media Services, for MSLGROUP in Boston. The official release from PRSA is below: PRSA’s Nominating C ...

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Ross Levanto: 40 Under 40 2014

SVP, technology practice group lead, MSLGroup, Boston Age: 38 An inspiring leader and a brilliant strategist, Ross Levanto is also not afraid to get his hands dirty. As one of the top technology and security specialists at MSLGroup Boston, he’s at the epicenter of the firm’s technology business in North America.And, as director of the Boston tech practice, he oversees a staff of 60, manages 35 client compan ...

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MSLGROUP promotes Massura to NY social and digital lead

By Sarah Shearman , July 30, 2014 MSLGroup has promoted VP Marcy Massura to SVP and head of the firm's social and digital practice in New York. NEW YORK: MSLGroup has promoted VP Marcy Massura to SVP and head of the firm’s social and digital practice in New York.Massura relocated to New York from Los Angles earlier this month, where she was running the agency’s West Coast social and digital practice for jus ...

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PayPal Canada Rolls Out First Canadian Brand Campaign

Payment company also treats Torontonians to a java jolt ALICIA ANDROICH  JULY 21, 2014 PayPal Canada is giving Torontonians the chance to get some free coffee. As part of a new PayPal brand campaign — the first it’s done in Canada — the payment company is giving people who use the PayPal mobile app to pay at one of 25 coffee shops in Toronto a $5 discount to cover their coffee (or other drink or snack of th ...

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MSLGroup hires GE Healthcare’s Gibson-Wright for new client-engagement role

By Laura Nichols, PRWeek US Gibson-Wright returned to MSLGroup in June from her role as global PR leader for medical diagnostics at GE Healthcare, having worked at the company since 2010. NEW YORK: MSLGroup has appointed Aleisia Gibson-Wright, formerly GE Healthcare’s global PR leader for medical diagnostics, to the newly created position of SVP and regional client-engagement director. She is reporting to S ...

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NY Times Op-Ed: Why Congress Keeps Ignoring Its Own Budget Law by Stan Collender

This story originally appeared on The Opinion Pages of The New York Times on Friday, July 11, 2014.   By Stan Collender, op-ed contributor WITH all the crazy things that have happened with the federal budget in recent years — the fiscal cliff, government shutdowns and sequesters — it’s hard to imagine that in some ways the situation was worse 40 years ago. Back then, there were no budget committees and no n ...

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MSLGROUP spotlights trends at Cannes

MSLGroup hosted a discussion entitled Trendstalking: A Lively Convo on Cannes & Creativity. By Bernadette Casey, PRWeek MSLGroup hosted a discussion at its office on Wednesday entitled Trendstalking: A Lively Convo on Cannes & Creativity. MSLGroup’s Renee Wilson, Cannes Lions PR jury president, talked about key themes around winning campaigns including the betterment of children, gender equality, cl ...

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PRWeek Power List 2014: Power Principals

In an evolving comms landscape, these 50 power players have the blueprint for effective global strategies as companies expand into new markets to increase growth and agencies promote their integrated business models. PRWeek enlisted mentors, colleagues, and friends to best describe what puts these influential PR pros in a class by themselves. Olivier Fleurot CEO, MSLGroup Olivier Fleurot orchestrated some s ...

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The Cannes Factor

This bylined story appeared on 6-25-2014 in The Holmes Report. By Stephanie Agresta, Global Practice Director, Social Media and Digital, MSLGROUP I’ve come out of Cannes 2014 convinced that earned media and influencer marketing is a powerful part of the future, and that creativity plays a huge role in making them work. The power of a story is often directly proportional to the level of creativity. Creativit ...

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What’s New On Millennials – Report From Cannes Lions

By MaryLee Sachs | Forbes A new take on Millennials was shared at last week’s Cannes Lions International Festival of Creativity by a panel of experts assembled by MSLGroup, which included Quinn Kilbury, brand director for Newcastle Brown Ale at Heineken; Christina Smedley, VP of global brand and communications at PayPal; Bonin Bough, VP of global media and consumer engagement at Mondelez; and Scott Beaudoin ...

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