News Coverage


Millennials have big faith in big business. Surprised?

Feeling abandoned by government, a new study suggests that young workers across the globe are looking to big businesses to address the world’s problems. Are corporations ready? By Daniel Roberts | Fortune | @readDanwrite | SEPTEMBER 19, 2014 Millennials are lazy, cynical, entitled, and distrusting of institutions, including large corporations, right? Maybe not. There are plenty of widely held beliefs about ...

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Millennials don’t want to just participate in cause efforts, they want to be involved

Millennials are more willing than members of past generations to get involved in cause-marketing initiatives. They're just waiting for brands to reach out to them. By Lindsay Stein | PRWeek | September 16, 2014 NEW YORK: Millennials want companies to engage and involve them in cause-marketing initiatives, said Lenore Feder, director of communications and CSR at Viacom.Feder, who spoke on a panel at the PRWe ...

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ESET Takes Fear Factor Out of Computing

BtoB Case Study: Cybersecurity Firm Makes Tech Fun With 'Shark Summer,' 'Internet Heroes' By Kate Maddox. Published on September 11, 2014 | Ad Age In an industry dominated by fear, cybersecurity company ESET wants to put the focus back on the fun and exciting things people can do with technology. "In our space, the fear factor takes center stage too often" said Darren Stordahl, VP-marketing at ESET, referri ...

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Edelman’s Samsung Lead Andrew Silver To Head MSLGroup New York

By Aarti Shah | The Holmes Report | September 9, 2014 NEW YORK — Andrew Silver, the former head of Edelman’s global Samsung business, has joined MSLGroup as managing director of its New York office. Since 2010, Silver was the global client relationship manager for the Edelman's Samsung business, managing the account across 14 countries and multiple practice areas. An Edelman spokesperson said EVP Greg St. C ...

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40 Top Latinos in American Media

This has been a really great year for Latino talent in American media. But before we get into the details of a year in Latino media excellence, I want to first share how this list comes together every year. Methodology Like most media events in digital times this list of top latino talent begins on Twitter. Friends, fans, family, and especially colleagues of excellent Latinos in media recommend them to @vat ...

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TruGreen brings on MSLGroup as first US PR AOR

By Lindsay Stein, PRWeek US | September 3, 2014 MSLGroup began work on the 16-month contract on September 1. It is TruGreen's first PR agency partner in the US. [caption id="" align="alignnone" width="512"] TV host Jason Cameron appears in a webisode for TruGreen.[/caption] MEMPHIS, TN: Lawn-care company TruGreen has selected MSLGroup as its first PR AOR for the US following a competitive review.The agency ...

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MRY’s Jeffrey Melton Joins MSLGroup

By Aarti Shah | The Holmes Report | September 2, 2014 MRY’s chief analytics and media officer Jeffrey Melton has joined sister Publicis shop MSLGroup as SVP of global technology and platforms. At MSLGroup, Melton is being charged with leading the global integration of digital technology, platforms and partnerships. For instance, he is responsible for developing proprietary tools and creating new business op ...

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How To Rise up Fast in PR — Do’s And Don’ts from Members of This Year’s 40 Under 40 List

By Matt Shaw, Council of PR Firms, August 20, 2014 Who are the heavy hitters in our industry, the bright young stars to watch?PRWeek knows. Earlier this month, the magazine released its annual list of “40 Under 40”—40 heavy-hitting communications professionals under the age of 40. If you’re wondering how can get on next year’s list, you’ve come to the right place. Several honorees—Catalyst’s Joe Flores, Lau ...

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Tencent profits surge on growth of mobile games

August 14, 2014 by Amit Jain, PRWeek Asia As one of China's Internet stars posts record profits what does the growing popularity of its messaging service WeChat mean for the PR industry? [caption id="" align="alignnone" width="614"] Tencent's Q1 results have led to a rebound in Internet stocks[/caption] Tencent, one of China’s leading Internet firms, has posted an enviable 59 percent surge in second-quarter ...

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Qorvis MSLGroup launches tool to simplify audience measurement process

Qorvis MSLGroup has launched a web-based sentiment analysis tool named Real-Time SentiMeter to simplify the audience measurement process. NOTE:  This story originally appeared in PRWeek on August 12, 2014. By Diana Bradley, PRWeek WASHINGTON: Qorvis MSLGroup has launched a web-based sentiment analysis tool named Real-Time SentiMeter to simplify the audience measurement process. The tool, developed by MSL-ow ...

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