News Coverage


‘Strangling agency fees’ will harm innovation, warns Mondelez International’s Hernandez

Brands should look at their agency model to make sure they are not "strangling fees," according to Josep Hernandez, the senior director for communications planning at Mondelez International. Cannes Lions: PR Week US hosts session on disruptive innovation During a panel discussion on disruptive innovation at the International Festival of Creativity in Cannes today, Hernandez said pushing fees down will impac ...

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Always #LikeAGirl By MSLGroup And Leo Burnett Takes Top PR Honours At Cannes

CANNES—Always #LikeAGirl, the MSLGroup/Leo Burnett campaign that aimed to turn an insult into a movement for confidence among teenage girls, has scooped top honours at the 2015 Cannes PR Lions.The effort triumphed from a field that included almost 2,000 entries. The campaign's core insight, based on empowering girls during puberty, helped P&G brand Always spawn a trending conversation that ultimately bu ...

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How to create a Cannes Lions Grand Prix winner

Leo Burnett Canada CEO and chief creative officer Judy John explains the process behind Procter & Gamble's Always #LikeAGirl campaign, this year's Cannes Lions PR Grand Prix winner. What was the key insight of Always #LikeAGirl? We did some research and discovered girls lose their confidence twice as much as boys and it’s at its height at the start of puberty. Always, a brand that is all about championi ...

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Always #LikeAGirl By MSLGroup And Leo Burnett Takes Top PR Honours At Cannes

  CANNES—Always #LikeAGirl, the MSLGroup/Leo Burnett campaign that aimed to turn an insult into a movement for confidence among teenage girls, has scooped top honours at the 2015 Cannes PR Lions. The effort triumphed from a field that included almost 2,000 entries. The campaign's core insight, based on empowering girls during puberty, helped P&G brand Always spawn a trending conversation that ultim ...

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MSLGroup crowned at Cannes for Always #LikeAGirl campaign

  Always #LikeAGirl: Cannes PR Lions Grand Prix winner A total of 17 Gold, 23 Silver, and 38 Bronze PR Lions were awarded. Lynne Anne Davis, senior partner at FleishmanHillard and lead judge for the PR Lions said: "There was a clear consensus for the Grand Prix being #LikeAGirl. The campaign marries brand promise with brand commerce. It didn’t just speak to girls; it hit a core with everyone and spoke ...

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National Safety Council awards $3.25m auto safety account to Qorvis MSL

By Lindsay Stein | PRWeek | April 16, 2015 The Publicis Groupe firm will explain how consumers should use the new gadgets in their cars safely. ITASCA, IL: The National Safety Council has awarded Qorvis MSLGroup a $3.25 million contract to handle creative and communications strategies for its upcoming automotive safety technology campaign that will run through the end of 2016. The nonprofit, in partnership ...

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Salterbaxter MSL brings on Joss for North American role

The hire comes after Publicis Groupe bought the UK-based firm last July and aligned it with MSLGroup. By Diana Bradley | PRWeek | April 13, 2015 NEW YORK: Salterbaxter MSLGroup has hired Kristina Joss as a senior consultant to leverage the sustainability expertise of the UK-based firm in North America. She will be based in New York and report to Salterbaxter CEO Nigel Salter. Joss will also work closely wit ...

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Up Close and Personal: Getting to Know Nyree Wright, Senior Vice President at Qorvis MSLGROUP

Capitol Communicator, March 17, 2015 Capitol Communicator is running a series of profiles of communicators in the mid-Atlantic. In this “up close and personal” profile, we feature Nyree Wright, Senior Vice President at Qorvis MSLGROUP. Photography for this series is by Cade Martin; wardrobe styling by Pascale Lemaire for THE Artist Agency; and hair and makeup byPatti D Nelson and Janice Kinigopoulos for THE ...

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How the PR industry is tackling its diversity deficit

By Frank Washkuch | PRWeek | March 20, 2015 Has progress been made? Yes, say experts. But there's a long way to go. Ask executives around the PR industry about diversity in communications, and they agree on one thing: it’s getting better, but still nowhere near an acceptable level. As for the reasons why the industry has trouble recruiting, retaining, and promoting black men and women to high-level position ...

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Always and MSLGroup win top campaign award at PRWeek Awards

Always #LikeAGirl: Turning an insult into a confidence movement. MSLGroup, working with Procter & Gamble and Always, won the top activation award at the PRWeek Awards on Thursday night, Campaign of the Year.The campaign’s viral video was viewed on YouTube by more than 76 million people, making #LikeAGirl a rallying cry in and of itself. "I’m in awe of the cultural movement and impact this brand was able ...

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