News Coverage


How the PR industry is tackling its diversity deficit

By Frank Washkuch | PRWeek | March 20, 2015 Has progress been made? Yes, say experts. But there's a long way to go. Ask executives around the PR industry about diversity in communications, and they agree on one thing: it’s getting better, but still nowhere near an acceptable level. As for the reasons why the industry has trouble recruiting, retaining, and promoting black men and women to high-level position ...

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Always and MSLGroup win top campaign award at PRWeek Awards

Always #LikeAGirl: Turning an insult into a confidence movement. MSLGroup, working with Procter & Gamble and Always, won the top activation award at the PRWeek Awards on Thursday night, Campaign of the Year.The campaign’s viral video was viewed on YouTube by more than 76 million people, making #LikeAGirl a rallying cry in and of itself. "I’m in awe of the cultural movement and impact this brand was able ...

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Holmes Report’s 2015 PR Trend Forecast: Healthcare

There was a time when growth in healthcare was a sure thing, but several trends have changed that equation. PAUL HOLMES 19 JAN 2015 // 10:13AM GMT There was a time when growth in healthcare was a sure thing, a great hedge against the cyclical nature of consumer and tech, with the spend increasing steadily regardless of events in the broader economy. But the past few years have changed all that, with increas ...

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In the Future, Companies Will Survive Only if They Help Solve Big Social Problems

This article appeared in Forbes on December 4, 2014.  It is by Paul Klein, founder and president, Impakt, and Milinda Martin, vice president, community investment, corporate brand, and reputation, Time Warner Cable. Forbes.com, December 2014. January 1, 2025, Irving, Texas: Exxon Mobil is proud to announce that its exit from the extraction and production of nonrenewable resources is now complete. Back in 20 ...

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MSLGROUP hires Ruder Finn’s Kelly to lead HR in New York

She is focusing on talent, organizational development, and employee engagement at the Publicis Groupe firm. By Lindsay Stein | PRWeek | November 24, 2014 [caption id="" align="alignnone" width="554"] MSLGroup's Gina Kelly[/caption] NEW YORK: MSLGroup has brought on Gina Kelly, most recently with Ruder Finn, to serve in the newly created role of VP of human resources in its New York office. Kelly, who starte ...

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MSLGroup Launches Employee Engagement Tool

This story first appeared on the in2 Insights & Innovation site of The Holmes Report on November 6 | in Agencies, Content & Social | by Aarti Shah |   MSLGroup Launches Employee Engagement Tool The industry’s focus on content has evolved into PR firms looking more closely at distribution channels. Social media certainly isn’t a new way to distribute a brand’s content, but the challenge for many bran ...

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PR Summit: ‘Comedy Is The Art of Masterful Empathy’

Aarti Shah | The Holmes Report | 28 Oct 2014 MIAMI — As brands look to comedy to connect with consumers, tapping into the creative process and empathy are key — these were among the observations from a panel focused on ‘Winning with Wit’ led by MSLGroup’s Stephanie Agresta. Brand humor that resonates often comes from brands collaborating with the entertainment industry.  As an example of this, the panel poi ...

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MSLGROUP’s McClennan Elected to Lead Public Relations Society of America in 2016

WASHINGTON, D.C. (Oct. 11, 2014) — The Public Relations Society of America (PRSA)’s Leadership Assembly voted today to elect Mark W. McClennan, APR, chair of the Society for 2016. McClennan, senior vice president, social media services, MSLGROUP, will serve as PRSA’s chair-elect on the national Board of Directors in 2015. The Leadership Assembly, a group of more than 300 delegates representing PRSA’s Distri ...

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Debt fades as election issue

Republicans in tough races aren’t making cuts to government spending and deficit reduction a central part of their campaign messaging—a striking contrast from the 2010 midterms race. In 2010 and 2012, Republicans focused their arguments on reducing the deficit and cutting Washington’s addition to spending — in addition to attacking ObamaCare. But a year after an unpopular government shutdown triggered by GO ...

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Global PR Summit Panel To Look At How Companies Can Win With Wit 

[caption id="" align="alignright" width="305"] Damon Berger, CEO of What’s Trending[/caption] MIAMI—Do companies have a sense of humor? Should they? Those are just two of the questions that will be answered at the third annual Global Public Relations Summit, which takes place in Miami from October 27-30. The “Winning with Wit: Branded Entertainment and the Age of Viral Humor” panel—presented by MSLGroup—wil ...

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