News Coverage


MSLGroup crowned at Cannes for Always #LikeAGirl campaign

  Always #LikeAGirl: Cannes PR Lions Grand Prix winner A total of 17 Gold, 23 Silver, and 38 Bronze PR Lions were awarded. Lynne Anne Davis, senior partner at FleishmanHillard and lead judge for the PR Lions said: "There was a clear consensus for the Grand Prix being #LikeAGirl. The campaign marries brand promise with brand commerce. It didn’t just speak to girls; it hit a core with everyone and spoke ...

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National Safety Council awards $3.25m auto safety account to Qorvis MSL

By Lindsay Stein | PRWeek | April 16, 2015 The Publicis Groupe firm will explain how consumers should use the new gadgets in their cars safely. ITASCA, IL: The National Safety Council has awarded Qorvis MSLGroup a $3.25 million contract to handle creative and communications strategies for its upcoming automotive safety technology campaign that will run through the end of 2016. The nonprofit, in partnership ...

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Salterbaxter MSL brings on Joss for North American role

The hire comes after Publicis Groupe bought the UK-based firm last July and aligned it with MSLGroup. By Diana Bradley | PRWeek | April 13, 2015 NEW YORK: Salterbaxter MSLGroup has hired Kristina Joss as a senior consultant to leverage the sustainability expertise of the UK-based firm in North America. She will be based in New York and report to Salterbaxter CEO Nigel Salter. Joss will also work closely wit ...

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Up Close and Personal: Getting to Know Nyree Wright, Senior Vice President at Qorvis MSLGROUP

Capitol Communicator, March 17, 2015 Capitol Communicator is running a series of profiles of communicators in the mid-Atlantic. In this “up close and personal” profile, we feature Nyree Wright, Senior Vice President at Qorvis MSLGROUP. Photography for this series is by Cade Martin; wardrobe styling by Pascale Lemaire for THE Artist Agency; and hair and makeup byPatti D Nelson and Janice Kinigopoulos for THE ...

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How the PR industry is tackling its diversity deficit

By Frank Washkuch | PRWeek | March 20, 2015 Has progress been made? Yes, say experts. But there's a long way to go. Ask executives around the PR industry about diversity in communications, and they agree on one thing: it’s getting better, but still nowhere near an acceptable level. As for the reasons why the industry has trouble recruiting, retaining, and promoting black men and women to high-level position ...

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Always and MSLGroup win top campaign award at PRWeek Awards

Always #LikeAGirl: Turning an insult into a confidence movement. MSLGroup, working with Procter & Gamble and Always, won the top activation award at the PRWeek Awards on Thursday night, Campaign of the Year.The campaign’s viral video was viewed on YouTube by more than 76 million people, making #LikeAGirl a rallying cry in and of itself. "I’m in awe of the cultural movement and impact this brand was able ...

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Holmes Report’s 2015 PR Trend Forecast: Healthcare

There was a time when growth in healthcare was a sure thing, but several trends have changed that equation. PAUL HOLMES 19 JAN 2015 // 10:13AM GMT There was a time when growth in healthcare was a sure thing, a great hedge against the cyclical nature of consumer and tech, with the spend increasing steadily regardless of events in the broader economy. But the past few years have changed all that, with increas ...

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