News Coverage


Always #LikeAGirl Named Best PR Campaign In The World

The #LikeAGirl campaign, conducted on behalf of P&G’s Always brand by MSLGroup, was named the number one campaign of last year at our Global SABRE Awards ceremony. HOLMES REPORT 29 OCT 2015 // 3:01AM GMT MIAMI—The #LikeAGirl campaign, conducted on behalf of P&G’s Always brand by MSLGroup, was named the number one campaign of last year at our Global SABRE Awards ceremony in Miami tonight. The dinner, ...

Read more

MSLGROUP ranked #3 in Holmes Creativity Index for 2015

MSLGROUP has cracked the top 3 for 2015 in the industry’s only global creativity index, jumping two ranks. According to the Holmes Creativity Index just published, MSLGROUP jumped ahead of Edelman and Ketchum and trailed only Weber Shandwick and Ogilvy PR. The index compiles results from more than 25 award programs from around the world over a 12-month period. Scores were weighted according to a Holmes Repo ...

Read more

The Odds of a Shutdown Spike

A budget expert puts the likelihood at 75 percent. By STAN COLLENDER September 20, 2015 I’ve been predicting since July that the irreconcilable differences between Democrats and Republicans on several key issues — only some of which have anything to do with the budget — are much more likely than not to lead to the federal government shutting down when the next fiscal year begins at midnight, Sept. 30. My mo ...

Read more

Sadoun on new MSL CEO Guillaume Herbette: ‘We wanted someone who is truly international’

PRWeek chatted with Publicis Worldwide president Arthur Sadoun on what the holding company was looking for in MSLGroup's next CEO and how the firm will collaborate more with other agencies under the Publicis umbrella. By Lindsay Stein Arthur Sadoun PRWeek: Why did you choose Guillaume Herbette to lead MSLGroup? Arthur Sadoun: When I took supervision of MSL two months ago, as I said very clearly, the idea wa ...

Read more

Congratulations to Allan Dib for being honored as IPR’s Measurement Maven of the Month!

The Institute for Public Relations’ Measurement Commission has been the leading champion of standards and good measurement practices for nearly 20 years. I was a founding member, so the IPRMC is near and dear to my heart. Naturally, I was thrilled to welcome six new members last month. The IPRMC requires no entry fee or member dues, but members pay in far more valuable currency, their time. It’s not just th ...

Read more

Jeff Melton: 40 Under 40 2015

SVP, global technology and platforms, MSLGroup Before clients knew they wanted data, Jeff Melton was weighing, measuring, and figuring out where their dollars should go back in 2006 as a young analyst at 360i.Before turning 30, he had reached senior management status, leading large teams of 60-plus people, all while innovating in one of the industry’s hottest areas: measurement. At digital shop Mr. Youth, n ...

Read more

‘Strangling agency fees’ will harm innovation, warns Mondelez International’s Hernandez

Brands should look at their agency model to make sure they are not "strangling fees," according to Josep Hernandez, the senior director for communications planning at Mondelez International. Cannes Lions: PR Week US hosts session on disruptive innovation During a panel discussion on disruptive innovation at the International Festival of Creativity in Cannes today, Hernandez said pushing fees down will impac ...

Read more

Always #LikeAGirl By MSLGroup And Leo Burnett Takes Top PR Honours At Cannes

CANNES—Always #LikeAGirl, the MSLGroup/Leo Burnett campaign that aimed to turn an insult into a movement for confidence among teenage girls, has scooped top honours at the 2015 Cannes PR Lions.The effort triumphed from a field that included almost 2,000 entries. The campaign's core insight, based on empowering girls during puberty, helped P&G brand Always spawn a trending conversation that ultimately bu ...

Read more

How to create a Cannes Lions Grand Prix winner

Leo Burnett Canada CEO and chief creative officer Judy John explains the process behind Procter & Gamble's Always #LikeAGirl campaign, this year's Cannes Lions PR Grand Prix winner. What was the key insight of Always #LikeAGirl? We did some research and discovered girls lose their confidence twice as much as boys and it’s at its height at the start of puberty. Always, a brand that is all about championi ...

Read more

Always #LikeAGirl By MSLGroup And Leo Burnett Takes Top PR Honours At Cannes

  CANNES—Always #LikeAGirl, the MSLGroup/Leo Burnett campaign that aimed to turn an insult into a movement for confidence among teenage girls, has scooped top honours at the 2015 Cannes PR Lions. The effort triumphed from a field that included almost 2,000 entries. The campaign's core insight, based on empowering girls during puberty, helped P&G brand Always spawn a trending conversation that ultim ...

Read more