News Coverage


How Monday Campaigns and WWF tailored their messages for COP21

On a subject as complicated as global climate change, some groups try to keep it simple. December 18, 2015 by Laura Nichols Environmental groups are taking their messaging efforts to the next level after the landmark accord signed in Paris last weekend that attempts to roll back climate change on a global basis. The World Wildlife Fund was an oft-cited voice at COP21. More than 6,000 outlets around the glob ...

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How CES is becoming much more than just a consumer electronics show

Car companies, telecomms giants, and mobile providers are all staking out their turf at the 2016 edition of the Consumer Electronics show, scheduled for next month. December 18, 2015 by Chris Daniels It’s not just a consumer electronics showcase anymore. Carmakers want to turn the next iteration of the Consumer Electronics Show, scheduled to kick off on January 6, into part auto show, part technology showca ...

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Smile London Conference

    Team Knowledge Plaza & MSLGROUP at Smile London 2015 Being Platinum sponsor at the Smile London has given us many opportunities to present Knowledge Plaza, our social knowledge platform, our methodologies (such as the Knowledge Sharing Canvas) and our latest client success: the MSLGROUP use case. We couldn’t have been happier with the venue, the quality of the speakers and presented use ca ...

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PR AOY Gold: MSLGroup gains influence

The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success. By Josh Kolm MSLGroup Canada, and the PR industry as a whole, isn’t immune to forces at play at agencies in other disciplines, especially when it comes to the demand from clients for comprehensive programs that hit all platforms. Across MSL’s PR counterparts big and small in Cana ...

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Always #LikeAGirl Named Best PR Campaign In The World

The #LikeAGirl campaign, conducted on behalf of P&G’s Always brand by MSLGroup, was named the number one campaign of last year at our Global SABRE Awards ceremony. HOLMES REPORT 29 OCT 2015 // 3:01AM GMT MIAMI—The #LikeAGirl campaign, conducted on behalf of P&G’s Always brand by MSLGroup, was named the number one campaign of last year at our Global SABRE Awards ceremony in Miami tonight. The dinner, ...

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MSLGROUP ranked #3 in Holmes Creativity Index for 2015

MSLGROUP has cracked the top 3 for 2015 in the industry’s only global creativity index, jumping two ranks. According to the Holmes Creativity Index just published, MSLGROUP jumped ahead of Edelman and Ketchum and trailed only Weber Shandwick and Ogilvy PR. The index compiles results from more than 25 award programs from around the world over a 12-month period. Scores were weighted according to a Holmes Repo ...

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The Odds of a Shutdown Spike

A budget expert puts the likelihood at 75 percent. By STAN COLLENDER September 20, 2015 I’ve been predicting since July that the irreconcilable differences between Democrats and Republicans on several key issues — only some of which have anything to do with the budget — are much more likely than not to lead to the federal government shutting down when the next fiscal year begins at midnight, Sept. 30. My mo ...

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Sadoun on new MSL CEO Guillaume Herbette: ‘We wanted someone who is truly international’

PRWeek chatted with Publicis Worldwide president Arthur Sadoun on what the holding company was looking for in MSLGroup's next CEO and how the firm will collaborate more with other agencies under the Publicis umbrella. By Lindsay Stein Arthur Sadoun PRWeek: Why did you choose Guillaume Herbette to lead MSLGroup? Arthur Sadoun: When I took supervision of MSL two months ago, as I said very clearly, the idea wa ...

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Congratulations to Allan Dib for being honored as IPR’s Measurement Maven of the Month!

The Institute for Public Relations’ Measurement Commission has been the leading champion of standards and good measurement practices for nearly 20 years. I was a founding member, so the IPRMC is near and dear to my heart. Naturally, I was thrilled to welcome six new members last month. The IPRMC requires no entry fee or member dues, but members pay in far more valuable currency, their time. It’s not just th ...

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Jeff Melton: 40 Under 40 2015

SVP, global technology and platforms, MSLGroup Before clients knew they wanted data, Jeff Melton was weighing, measuring, and figuring out where their dollars should go back in 2006 as a young analyst at 360i.Before turning 30, he had reached senior management status, leading large teams of 60-plus people, all while innovating in one of the industry’s hottest areas: measurement. At digital shop Mr. Youth, n ...

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