News Coverage


The Odds of a Shutdown Spike

A budget expert puts the likelihood at 75 percent. By STAN COLLENDER September 20, 2015 I’ve been predicting since July that the irreconcilable differences between Democrats and Republicans on several key issues — only some of which have anything to do with the budget — are much more likely than not to lead to the federal government shutting down when the next fiscal year begins at midnight, Sept. 30. My mo ...

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Sadoun on new MSL CEO Guillaume Herbette: ‘We wanted someone who is truly international’

PRWeek chatted with Publicis Worldwide president Arthur Sadoun on what the holding company was looking for in MSLGroup's next CEO and how the firm will collaborate more with other agencies under the Publicis umbrella. By Lindsay Stein Arthur Sadoun PRWeek: Why did you choose Guillaume Herbette to lead MSLGroup? Arthur Sadoun: When I took supervision of MSL two months ago, as I said very clearly, the idea wa ...

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Congratulations to Allan Dib for being honored as IPR’s Measurement Maven of the Month!

The Institute for Public Relations’ Measurement Commission has been the leading champion of standards and good measurement practices for nearly 20 years. I was a founding member, so the IPRMC is near and dear to my heart. Naturally, I was thrilled to welcome six new members last month. The IPRMC requires no entry fee or member dues, but members pay in far more valuable currency, their time. It’s not just th ...

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Jeff Melton: 40 Under 40 2015

SVP, global technology and platforms, MSLGroup Before clients knew they wanted data, Jeff Melton was weighing, measuring, and figuring out where their dollars should go back in 2006 as a young analyst at 360i.Before turning 30, he had reached senior management status, leading large teams of 60-plus people, all while innovating in one of the industry’s hottest areas: measurement. At digital shop Mr. Youth, n ...

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‘Strangling agency fees’ will harm innovation, warns Mondelez International’s Hernandez

Brands should look at their agency model to make sure they are not "strangling fees," according to Josep Hernandez, the senior director for communications planning at Mondelez International. Cannes Lions: PR Week US hosts session on disruptive innovation During a panel discussion on disruptive innovation at the International Festival of Creativity in Cannes today, Hernandez said pushing fees down will impac ...

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Always #LikeAGirl By MSLGroup And Leo Burnett Takes Top PR Honours At Cannes

CANNES—Always #LikeAGirl, the MSLGroup/Leo Burnett campaign that aimed to turn an insult into a movement for confidence among teenage girls, has scooped top honours at the 2015 Cannes PR Lions.The effort triumphed from a field that included almost 2,000 entries. The campaign's core insight, based on empowering girls during puberty, helped P&G brand Always spawn a trending conversation that ultimately bu ...

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How to create a Cannes Lions Grand Prix winner

Leo Burnett Canada CEO and chief creative officer Judy John explains the process behind Procter & Gamble's Always #LikeAGirl campaign, this year's Cannes Lions PR Grand Prix winner. What was the key insight of Always #LikeAGirl? We did some research and discovered girls lose their confidence twice as much as boys and it’s at its height at the start of puberty. Always, a brand that is all about championi ...

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Always #LikeAGirl By MSLGroup And Leo Burnett Takes Top PR Honours At Cannes

  CANNES—Always #LikeAGirl, the MSLGroup/Leo Burnett campaign that aimed to turn an insult into a movement for confidence among teenage girls, has scooped top honours at the 2015 Cannes PR Lions. The effort triumphed from a field that included almost 2,000 entries. The campaign's core insight, based on empowering girls during puberty, helped P&G brand Always spawn a trending conversation that ultim ...

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MSLGroup crowned at Cannes for Always #LikeAGirl campaign

  Always #LikeAGirl: Cannes PR Lions Grand Prix winner A total of 17 Gold, 23 Silver, and 38 Bronze PR Lions were awarded. Lynne Anne Davis, senior partner at FleishmanHillard and lead judge for the PR Lions said: "There was a clear consensus for the Grand Prix being #LikeAGirl. The campaign marries brand promise with brand commerce. It didn’t just speak to girls; it hit a core with everyone and spoke ...

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National Safety Council awards $3.25m auto safety account to Qorvis MSL

By Lindsay Stein | PRWeek | April 16, 2015 The Publicis Groupe firm will explain how consumers should use the new gadgets in their cars safely. ITASCA, IL: The National Safety Council has awarded Qorvis MSLGroup a $3.25 million contract to handle creative and communications strategies for its upcoming automotive safety technology campaign that will run through the end of 2016. The nonprofit, in partnership ...

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