News Coverage


FAST 5: Q&A with PRSA Chair Mark McClennan, APR

Public relations must do more than simply ‘occupy’ a seat at the C-suite table says longtime chapter member and past-president Mark McClennan, APR. Mark (@McClennan), who is senior vice president, social media services for MSLGroup in Waltham, recently began his term as Chair of the PRSA national Board of Directors, having been elected by chapter delegates of the 22,000 member organization. Among his priori ...

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This Top 5 PR Agency Is Rethinking L&D For Modern Business

Today’s wired workforce is over lengthy presentations and hefty manuals for onboarding. Innovative companies are looking for solutions that simplify the whole process—and MSLGROUP is one such innovator. As one of the world’s top five PR agencies, they service 25% of the 100 most valuable global brands. So how does a multilingual organization like MSLGROUP streamline their diverse L&D needs? By partnerin ...

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Virtual Reality: Real Emotion

PRWeek is collaborating with MSLGROUP on a panel at SXSW that will highlight the emotional benefits that VR can add to marketing campaigns. In a recent story on Fast Company Co.Exist, journalist Amy Westervelt asked the question "Could virtual reality make us better people?" She pointed out that "scientists are using new immersive technology to have people virtually walk a mile in others shoes." In fact Tom ...

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2016 is the year of VR; but how does it play in PR? Read more at http://www.prweek.com/article/1385518/2016-year-vr-does-play-pr#Mb7dkbqhrgBjZubf.99

To help marketing and PR professionals get started with virtual reality, PRWeek has collaborated with MSLGROUP on a panel at SXSW featuring technology advocate Robert Scoble, Mitch Gelman of Gannett, Jon Hackett of Nurun, and  of MSLGROUP. Register here to hear panelists discuss the most creative ways to utilize VR for integrated marketing and PR. It’s the new, hot, immersive technology. At SXSW later this ...

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2016 Global Food Trends

Food trends have until now been forecast across specific geographies. Now, trends increasingly sweep the globe. Food and beverage marketers will be closely watching these worldwide movements in 2016, counseled by MSLGROUP's food marketing and PR experts. Please read the full report below 2016 Global Food Trends from MSLGROUP This post was originally shared on The Holmes Report on February 10. 2016 ...

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2016 Trend Forecast: 16 People To Watch

The Holmes Report picks out 16 people from the marketing communications and PR worlds who are poised to make waves in 2016. CEO, MSLGroup Guillaume Herbette’s hire as MSLGroup global CEO came amid a fairly tumultuous year for Publicis Groupe, amid a significant restructuring at the holding group and considerable senior-level turnover at its PR network. Herbette prefers to focus on the positives, talking up ...

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How Monday Campaigns and WWF tailored their messages for COP21

On a subject as complicated as global climate change, some groups try to keep it simple. December 18, 2015 by Laura Nichols Environmental groups are taking their messaging efforts to the next level after the landmark accord signed in Paris last weekend that attempts to roll back climate change on a global basis. The World Wildlife Fund was an oft-cited voice at COP21. More than 6,000 outlets around the glob ...

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How CES is becoming much more than just a consumer electronics show

Car companies, telecomms giants, and mobile providers are all staking out their turf at the 2016 edition of the Consumer Electronics show, scheduled for next month. December 18, 2015 by Chris Daniels It’s not just a consumer electronics showcase anymore. Carmakers want to turn the next iteration of the Consumer Electronics Show, scheduled to kick off on January 6, into part auto show, part technology showca ...

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Smile London Conference

    Team Knowledge Plaza & MSLGROUP at Smile London 2015 Being Platinum sponsor at the Smile London has given us many opportunities to present Knowledge Plaza, our social knowledge platform, our methodologies (such as the Knowledge Sharing Canvas) and our latest client success: the MSLGROUP use case. We couldn’t have been happier with the venue, the quality of the speakers and presented use ca ...

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PR AOY Gold: MSLGroup gains influence

The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success. By Josh Kolm MSLGroup Canada, and the PR industry as a whole, isn’t immune to forces at play at agencies in other disciplines, especially when it comes to the demand from clients for comprehensive programs that hit all platforms. Across MSL’s PR counterparts big and small in Cana ...

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