News Coverage


MSLGROUP Names Stephanie Smith to Global Client, Development Role

The firm credited her with growing its relationship with Netflix from project-based work to a global account. NEW YORK: MSLGroup has promoted Stephanie Smith to global chief client and development officer, a new position at the agency. She was previously North American chief editorial officer. Smith will report to Guillaume Herbette, global CEO, and will be based in the agency’s New York office. She will wo ...

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Let’s Break Tradition: Virtual Reality in Public Relations

VR is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. We are virtually certain the contents of our report will inspire you to start taking advantage of emerging VR platforms and tools.   Let's Break Tradition: Virtual Reality in Public Relations from MSLGROUP ...

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Holding company CEOs: Momentum, integration drive PR forward

The CEOs of the world's largest­ holding companies credit integration for 2015's success stories. Maurice Lévy, CEO, Publicis Groupe How did PR perform for Publicis in 2015? Where does its performance stand in relation to other disciplines within the group? In 2015, our PR business showed a return to growth with single-digit organic growth of between 4% and 6%. It was a year of two halves with strong improv ...

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VR set to take PR on an amazing ride Read more at http://www.prweek.com/article/1390530/vr-set-pr-amazing-ride#6HlucTMWoyr4SazK.99

Virtual reality will change the dynamic of the brand-consumer relationship, say experts who convened at a recent MSLGroup/PRWeek-hosted panel "You watch someone put on a VR headset and they instantly grin," noted esteemed tech evangelist Robert Scoble, who recently joined UploadVR as its entrepreneur-in-residence. "Who doesn’t want their brand to be around people smiling?" With that observation, Scoble touc ...

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FAST 5: Q&A with PRSA Chair Mark McClennan, APR

Public relations must do more than simply ‘occupy’ a seat at the C-suite table says longtime chapter member and past-president Mark McClennan, APR. Mark (@McClennan), who is senior vice president, social media services for MSLGroup in Waltham, recently began his term as Chair of the PRSA national Board of Directors, having been elected by chapter delegates of the 22,000 member organization. Among his priori ...

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This Top 5 PR Agency Is Rethinking L&D For Modern Business

Today’s wired workforce is over lengthy presentations and hefty manuals for onboarding. Innovative companies are looking for solutions that simplify the whole process—and MSLGROUP is one such innovator. As one of the world’s top five PR agencies, they service 25% of the 100 most valuable global brands. So how does a multilingual organization like MSLGROUP streamline their diverse L&D needs? By partnerin ...

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Virtual Reality: Real Emotion

PRWeek is collaborating with MSLGROUP on a panel at SXSW that will highlight the emotional benefits that VR can add to marketing campaigns. In a recent story on Fast Company Co.Exist, journalist Amy Westervelt asked the question "Could virtual reality make us better people?" She pointed out that "scientists are using new immersive technology to have people virtually walk a mile in others shoes." In fact Tom ...

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2016 is the year of VR; but how does it play in PR? Read more at http://www.prweek.com/article/1385518/2016-year-vr-does-play-pr#Mb7dkbqhrgBjZubf.99

To help marketing and PR professionals get started with virtual reality, PRWeek has collaborated with MSLGROUP on a panel at SXSW featuring technology advocate Robert Scoble, Mitch Gelman of Gannett, Jon Hackett of Nurun, and  of MSLGROUP. Register here to hear panelists discuss the most creative ways to utilize VR for integrated marketing and PR. It’s the new, hot, immersive technology. At SXSW later this ...

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2016 Global Food Trends

Food trends have until now been forecast across specific geographies. Now, trends increasingly sweep the globe. Food and beverage marketers will be closely watching these worldwide movements in 2016, counseled by MSLGROUP's food marketing and PR experts. Please read the full report below 2016 Global Food Trends from MSLGROUP This post was originally shared on The Holmes Report on February 10. 2016 ...

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2016 Trend Forecast: 16 People To Watch

The Holmes Report picks out 16 people from the marketing communications and PR worlds who are poised to make waves in 2016. CEO, MSLGroup Guillaume Herbette’s hire as MSLGroup global CEO came amid a fairly tumultuous year for Publicis Groupe, amid a significant restructuring at the holding group and considerable senior-level turnover at its PR network. Herbette prefers to focus on the positives, talking up ...

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