News Coverage


Walmart Tops MSLGROUP’s Global Fortune 100 ‘PurPle’ Index

RANKING MEASURES SOCIAL ENGAGEMENT AROUND PURPOSE BY COMPANIES Paris, April 2, 2013: Just weeks after corporate purpose featured heavily at the World Economic Forum meeting for the first time, a new ranking of the global Fortune 100 measuring the level of social engagement around a company’s purpose-inspired communications places Walmart in the top spot.  Citigroup, GE, Procter & Gamble and Toshiba also ...

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MSLGROUP Appointed as Agency of Record in the U.S. for The Emirates Group

A version of this release appeared in PRWeek.   NEW YORK ­­– April 1 2013 – MSLGROUP has been appointed as the agency of record for The Emirates Group in the United States, effective from today.  The agency will represent Emirates, one of the world’s fastest growing airlines, as well as other brands and business units which are part of The Emirates Group.  The portfolio includes Emirates Skywards, the ...

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MSLGROUP North America Appointed AOR by LaSalle Investment Management

NEW YORK, March 27, 2013 – LaSalle Investment Management has selected MSLGROUP North America as PR agency of record for a multi-office assignment. LaSalle, a subsidiary of Jones Lang LaSalle (NYSE: JLL), is one of the world’s leading real estate investment managers with 700 employees in 18 countries worldwide and a $47 billion investment portfolio. MSLGROUP will work to establish LaSalle’s position in North ...

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Linda Recupero Joins MSLGROUP to Lead Corporate Practice in New York

Brings Deep Experience in Financial and Professional Services NEW YORK, March25, 2013 – MSLGROUP has appointed Linda Recupero as a senior vice president and New York Corporate Practice Director.  Recupero will report to Joel Curran, the Managing Director of MSLGROUP’s New York office. Recupero will oversee a growing and diverse portfolio of global and North America-based clients. For the last year, Recupero ...

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PRSA Launches Ethics App for Professional Communicators

PR pros can now have dynamic, ethics insights and guidance in the palm of their hand The largest professional organization serving the U.S. public relations profession has developed a new mobile app, in partnership with MSLGROUP, that will make public relations professionals more aware of the principles and guidelines that underpin ethical decision-making in internal and external communications. 03/14/2013 ...

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PayPal Hands $5m North American PR Brief To MSLGROUP

By Arun Sudhaman and Aarti Shah The Holmes Report March 15, 2013   SAN JOSE--PayPal has called in MSLGroup to oversee its $5m North American PR brief as it attempts to boost its brand with consumers. The e-commerce giant selects the firm following a competitive review that began earlier this year, asrevealed by the Holmes Report. MSLGroup is understood to have seen off competition from three other cont ...

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