News Coverage


Earned Influence Continues to Reign Supreme

Reposted from The Holmes Report 9/29/17 By Aarti Shah, The Holmes Report   Even as the boundaries of public relations are redrawn, earned influence continues to reign supreme as the industry’s most enduring, valued output. Yet one of the industry’s most stubborn challenges is the limitation of influence: a short shelf-life restricted by the publisher's reach, the influencer's power, the time frame in which ...

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Measuring the Business Impact of Influence

By Johanne Eliasson Reposted from the Native Advertising Institute 14 September 2017 As Chief Influence Strategist at MSL, Erin Lanuti is responsible for shaping and innovating MSL’s vision and offerings around influence. This vision led to the creation of a new global hybrid offering between all of Publicis Communications and Publicis Media agencies called Conversation2Commerce. Under the supervision of Ar ...

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Have We Reached The End Of Brand Purpose?

By Alex Brownsell 28 Aug 2017 // 7:07AM GMT From The Holmes Report Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. Alex Brownsell talks to CMOs, including the marketer behind 'Fearless Girl', to find out where brands are going wrong. Rema Vasan, EVP and a global client director at MSL and a Cannes Lions 2017 jury member, admits th ...

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MSL Named Organization of the Year

Contact: Michael.echter@mslgroup.com; +1 646 500 7914 MSL Named Organization of the Year Wins Grand Stevie Award at International Business Awards with 55 Campaign Awards Paris, 24 August 2017 – MSL, the global public relations network of Publicis Groupe, has been recognized by the Stevie ® Awards with its top award, a Grand Stevie® as the Most Honored Organization of the Year in the International Business A ...

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Corporate Responsibility in the Age of Instability

by Luna Atamian, North American Head of Business Development The rise of trade protectionism; The travel ban on Muslim-majority countries; Cybersecurity threats; The decision to withdraw from the Paris Climate Accord; New healthcare policies; Food stamps cuts; Transgender troops ban. Whether you agree with these changes or not–which is not the purpose of this article anyway- there is no doubt that the past ...

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Publicis Took Onboarding to a New Level by Participating in Grueling, Basic Military Training With USAA

From ADWeek - July 24, 2017 - By Katie Richards 30 Publicis employees learned what Zero PT Day is all about   As an agency, it’s important to understand your client and the brand you will be tasked with creating campaigns for. Publicis Groupe took that process of learning as much as possible about the client to the extreme last week. A group of 30 employees from across Publicis Groupe–including Saatchi ...

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In the Politics of Healthcare Reform, Past is Prologue

In the Politics of Healthcare Reform, Past is Prologue by Chuck Alston, Senior Vice president and Director of Public Affairs at Qorvis MSLGROUP As usual in Washington, it’s déjà vu all over again. You can change the party in charge, and the specifics of the debate, but when it comes to healthcare reform, the tectonic plates shift little over time. As we head into the second phase of Republican efforts to re ...

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Healthcare Has Long Been Campaigning in Slogan, But Governing in Policy Prose

Healthcare Has Long Been Campaigning in Slogan, But Governing in Policy Prose - by Ron Faucheux, Executive Vice President at Qorvis MSLGROUP & president of Clarus Research Group. Three times over the past quarter of a century, politicians from both parties have learned the hard way that sound-bite campaigning is far different than actual policymaking. Especially, that is, when it comes to the complex an ...

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Publicis Groupe Agency Team Wins USAA Account

By Lindsay Stein. Published on October 11, 2016. [caption id="" align="aligncenter" width="642"] USAA - Never Stop Being Their Protector Credit: USAA[/caption] USAA has selected a Publicis Groupe team, includingRazorfish, Saatchi & Saatchi and others within the network, to handle all integrated marketing, communications and media after a competitive holding company review. Publicis Groupe landed the bus ...

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Inside Innovation: MSLGROUP

“Technology will continue to change PR as we know it” Our quest to seek out the world’s most innovative communications teams led us to New York in May where I met the inspiring Jeff Melton. Jeff is the senior vice president for global technology & platforms at MSLGROUP. Jeff is based in the New York office, however oversees technology partnerships across the agency globally. Here, he shares how technolo ...

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