News Coverage


In the Politics of Healthcare Reform, Past is Prologue

In the Politics of Healthcare Reform, Past is Prologue by Chuck Alston, Senior Vice president and Director of Public Affairs at Qorvis MSLGROUP As usual in Washington, it’s déjà vu all over again. You can change the party in charge, and the specifics of the debate, but when it comes to healthcare reform, the tectonic plates shift little over time. As we head into the second phase of Republican efforts to re ...

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Healthcare Has Long Been Campaigning in Slogan, But Governing in Policy Prose

Healthcare Has Long Been Campaigning in Slogan, But Governing in Policy Prose - by Ron Faucheux, Executive Vice President at Qorvis MSLGROUP & president of Clarus Research Group. Three times over the past quarter of a century, politicians from both parties have learned the hard way that sound-bite campaigning is far different than actual policymaking. Especially, that is, when it comes to the complex an ...

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Publicis Groupe Agency Team Wins USAA Account

By Lindsay Stein. Published on October 11, 2016. [caption id="" align="aligncenter" width="642"] USAA - Never Stop Being Their Protector Credit: USAA[/caption] USAA has selected a Publicis Groupe team, includingRazorfish, Saatchi & Saatchi and others within the network, to handle all integrated marketing, communications and media after a competitive holding company review. Publicis Groupe landed the bus ...

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Inside Innovation: MSLGROUP

“Technology will continue to change PR as we know it” Our quest to seek out the world’s most innovative communications teams led us to New York in May where I met the inspiring Jeff Melton. Jeff is the senior vice president for global technology & platforms at MSLGROUP. Jeff is based in the New York office, however oversees technology partnerships across the agency globally. Here, he shares how technolo ...

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MSLGROUP Names Stephanie Smith to Global Client, Development Role

The firm credited her with growing its relationship with Netflix from project-based work to a global account. NEW YORK: MSLGroup has promoted Stephanie Smith to global chief client and development officer, a new position at the agency. She was previously North American chief editorial officer. Smith will report to Guillaume Herbette, global CEO, and will be based in the agency’s New York office. She will wo ...

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Let’s Break Tradition: Virtual Reality in Public Relations

VR is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. We are virtually certain the contents of our report will inspire you to start taking advantage of emerging VR platforms and tools.   Let's Break Tradition: Virtual Reality in Public Relations from MSLGROUP ...

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Holding company CEOs: Momentum, integration drive PR forward

The CEOs of the world's largest­ holding companies credit integration for 2015's success stories. Maurice Lévy, CEO, Publicis Groupe How did PR perform for Publicis in 2015? Where does its performance stand in relation to other disciplines within the group? In 2015, our PR business showed a return to growth with single-digit organic growth of between 4% and 6%. It was a year of two halves with strong improv ...

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VR set to take PR on an amazing ride Read more at http://www.prweek.com/article/1390530/vr-set-pr-amazing-ride#6HlucTMWoyr4SazK.99

Virtual reality will change the dynamic of the brand-consumer relationship, say experts who convened at a recent MSLGroup/PRWeek-hosted panel "You watch someone put on a VR headset and they instantly grin," noted esteemed tech evangelist Robert Scoble, who recently joined UploadVR as its entrepreneur-in-residence. "Who doesn’t want their brand to be around people smiling?" With that observation, Scoble touc ...

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FAST 5: Q&A with PRSA Chair Mark McClennan, APR

Public relations must do more than simply ‘occupy’ a seat at the C-suite table says longtime chapter member and past-president Mark McClennan, APR. Mark (@McClennan), who is senior vice president, social media services for MSLGroup in Waltham, recently began his term as Chair of the PRSA national Board of Directors, having been elected by chapter delegates of the 22,000 member organization. Among his priori ...

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This Top 5 PR Agency Is Rethinking L&D For Modern Business

Today’s wired workforce is over lengthy presentations and hefty manuals for onboarding. Innovative companies are looking for solutions that simplify the whole process—and MSLGROUP is one such innovator. As one of the world’s top five PR agencies, they service 25% of the 100 most valuable global brands. So how does a multilingual organization like MSLGROUP streamline their diverse L&D needs? By partnerin ...

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