Predicting 2015 Food Trends

By Joy Blakeslee, Culinary Studio Director, and Zoe Hollister, Social Media and Digital Strategist, MSLGROUP Each year the North America Food & Beverage Specialty team at MSLGROUP utilizes its expertise to predict the next big trends in the culinary world. Predictions for 2015 stem from extensive monitoring and industry research across a variety of categories. These trends foretell where consumers will

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Middle Eastern Fare Adds Spices

The popularity of Middle Eastern flavors is on the rise, thanks in part to the food truck craze and consumer interest in culinary adventurism. We called this out in our 2014 Food Trends Forecast. For details, check out the three trending Middle Eastern spices below that can drive: Consumer conversation Recipe concepts for existing products Newsworthy product line extensions in prepared foods categories (chi

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Storytelling: The Recipe for Brand Engagement

By Brianne Killinger, senior account supervisor, Food & Beverage specialty at MSLGROUP in Seattle. “I don't write recipes for you to make, I write recipes for you to read.” This was one of the most impactful statements at last week’s BlogHer Food in Austin made by keynote speaker, David Leite of Leite’s Culinaria. He shared his personal approach to blogging, which is strongly focused on storytelling and

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“Pink Slime”: A Cautionary Tale for Your Company

With a “yuck” factor that’s off the charts, "pink slime” will undoubtedly be one of 2012’s most memorable stories.  But from a PR strategy perspective, it’s destined to be one of the top stories of the decade. This was no ordinary crisis. The product – boneless lean beef trimmings – was tagged by critics as “pink slime” due to its appearance and manufacture.  When news cycles “exposed” its use in school lun

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