PR and the Multimedia Journalist

National Public Radio’s gleaming new headquarters was the appropriate setting for the recent Public Relations Society of America’s National Capital Chapter (PRSA-NCC) panel discussion, “Meet the Multimedia Journalists.” Why? NPR gets nearly as many eyeballs on its rich website as it does ears to its signature programs, Morning Edition and All Things Considered. Five top journalists, including an NPR reporte

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Retailers Embracing Sustainability as Demands Grow

The signals are mixed. Yes, consumers say, they care about sustainability and some say they will even pay more for green products. But when the shopping cart hits the floor, the reality is that only a small fraction of consumers actually DO spend more for green products. Even fewer are willing to accept tradeoffs in performance or quality. The answer is not that simple, and that is why over 400 executives f

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The Power of Partnerships

By Michele Lucarelli, Senior Account Executive Partnerships can be powerful tools in public relations, but also can be risky if not handled properly. Whether the challenge is relying on the partnering organization or working to incorporate both parties' interests into a plan, there are simple ways to ensure that partnerships result in a mutually rewarding experience. [caption id="attachment_1100" align="ali

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Building CSR Into Your Communications Strategy

From non-profits to multi-national companies, increased stakeholder engagement and transparency have made Corporate Social Responsibility (CSR) an increasingly valuable strategy for organizations. Yet, according to a 2013 Holmes Report, only 15 percent of organizations have a fully-developed CSR or sustainability plan, while 26 percent have no official plan at all. North American PurPle Co-lead Sheila McLea

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Living the Mission: Connecting People, Purpose & Performance

A non-profit is – by definition – a purpose-driven organization. But how do you create shared values that rally and align influencers and employees? Communications leaders from more than 15 leading non-profits explored the issue this week in Washington, DC, at a special MSLGROUP Great Minds event. As competition for dollars intensifies, smart organizations have shifted from simply pushing information out to

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Improving End-of-Life Care, One Video at a Time

Many of us can remember a time when we spent enough long days and nights in a hospital that we knew all the nurses’ names, where the best vending machines were, and exactly how long it would take to wake from a sound sleep to sitting beside a loved one’s hospital bed. The experiences of spending final days with parents or grandparents are not only heart-wrenching, but can be very confusing if we don’t know

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Reporting on Physician Performance

In less than a decade, the push for transparency in health care has come a long way. Every state except Alaska, Hawaii, Idaho and the District of Columbia has some sort of public report on the quality or cost of care provided by hospitals or physician practices. But while the movement is gaining momentum, it still has a long way to go. Everyone—consumers and patients, doctors, hospitals, employers, health p

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What is Important Now? WIN-ning with the Baltimore Ravens

In the agency business we develop elaborate strategies and work tirelessly for media coverage. But getting media to show up is not the problem when an NFL team prepares to play in the Super Bowl and faces down a horde of 5,000 accredited media reps. At a March 26 Public Relations Society of America-National Capital Chapter (PRSA-NCC) lunch with the top communications executive of the Super Bowl Champion Bal

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The Women of MSL Washington DC Lean In with Sheryl Sandberg

Last week two of my colleagues, Lauren Wilson and Cassie Katz, and I had the opportunity to attend a multi-cultural women's conversation with Sheryl Sandberg, COO of Facebook and founder of LeanIn.org, an organization committed to uniting and empowering women. [caption id="attachment_804" align="aligncenter" width="366"] From left to right: Julia Burgos, Sheryl Sandberg, and Lauren Wilson[/caption] (more

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A Unique Spark to GM Environmental Film Festival Sponsorship

This March marks the 21st anniversary for the Environmental Film Festival (EFF) in the Nation’s Capital. On behalf of our client and the official automotive sponsor of the EFF, we have the exciting opportunity to support General Motors (GM) throughout the month. It all started last Thursday evening at the EFF’s launch party in downtown Washington, D.C. (more…)

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