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MassMEDIC Event Showcases 20 Up-and-Coming Medtech Innovators

By Davida Dinerman, MSL Boston

On October 27, MSL Boston participated in the annual MassMEDIC Medtech Showcase at the Westin Waltham as an MC and sponsor. Given Boston’s legacy as a global innovation leader in health technologies and life sciences, it was no surprise the event attracted more than 300 attendees and 20 startups. The event offered an excellent opportunity for members of the region’s med device and investment community to learn more about the business plans and technologies medtech start-ups are developing for a broad range of applications to improve healthcare.

The region’s largest medtech showcase for medtech start-ups provided attendees with a preview of new medical technologies and a unique opportunity to interact with medtech entrepreneurs. This year’s roster of presenting companies included New England companies and, reflecting MassMEDIC’s partnership with international organizations, the agenda also included ambitious start-ups from Canada, the Paris region, and Germany.

The showcase companies offered an overview of their products, and the audience rated them each on three categories by an e-balloting system: Best Corporate Team; Strongest Technology that Meets a Clinical Need; and Best Overall Presentation.

A panel of investors from SunTrust Robinson Humphrey, SV Health Advisors, Norwich Ventures and Catalyst Health Ventures talked about the financing outlook and trends in med tech. Discussion topics ranged from the convergence of diagnostics and IT and the impact of the cloud on the complexion of the med tech industry in terms of innovation and user access. The panel noted that emerging companies currently rely too much on word of mouth to network with investors and other funding sources. Right now, they noted, there isn’t a formalized process or organization in med-tech that matches the two worlds. That alone could be an opportunity for a new venture.

Jim Weinrebe, executive vice president of the U.S. health practice at MSL, announced the winning companies and commented on the passion for healthcare innovation that united all of the presenters. “The great ideas and risk-taking ambition of these innovators reminded me why I got into the healthcare [PR business] in the first place,” Weinrebe said.

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All of the products were creative, smart and practical, and portrayed the technological advances that have promise to improve health and outcomes for people. This year’s winners were:

  •  Corporate team: Invisio Medical, portable brain imaging for stroke detection.
  •  Meet a clinical need: Acera  http://www.acerallc.com/, LED lighting solutions for the medical, dental and veterinary endoscopy markets
  •  Best overall presentation: Prapela, a “baby box” that is a non-pharmacological approach to help sleep-challenged infants relax and sleep during withdrawal and post-withdrawal care.

You can find a list of all the companies here.

A panel of investors from SunTrust Robinson Humphrey, SV Health Advisors, Norwich Ventures and Catalyst Health Ventures talked about the financing outlook and trends in med tech. Discussion topics ranged from the convergence of diagnostics and IT and the impact of the cloud on the complexion of the med tech industry in terms of innovation and user access. The panel noted that emerging companies currently rely too much on word of mouth to network with investors and other funding sources. Right now, they noted, there isn’t a formalized process or organization in med-tech that matches the two worlds. That alone could be an opportunity for a new venture.

 

“This year’s MedTech Showcase had an extraordinary number of well-prepared start-ups with very strong technologies that address unmet clinical needs,” said Tom Sommer, president of MassMEDIC. “It’s my hope that these entrepreneurs were exposed to potential investors and strategic partners.”

If you’re with a medtech or healthcare company interested in building awareness for your brand and gaining a stronger voice in your market through an integrated marketing program, or you’ll be attending a conference and need support for planning and communications, contact Jim Weinrebe at 781-684-0770 or jim.weinrebe@mslgroup.com.

Davida Dinerman is a senior account supervisor and health IT sector deputy at MSL Boston.

Davida Dinerman is a senior account supervisor and health IT sector deputy at MSL Boston.

About The Author

MSL is a global public relations and integrated communications partner that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.

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