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3 Ways for Corporations to Make a Lasting Impact

The belief that human rights are integral to the economic, social and environmental aspects of corporate activity hasn't always been very popular. This can be surprising given that human rights norms have existed for 67 years. The Universal Declaration of Human Rights (UDHD) adopted by the U.N General Assembly in 1948 does not call out businesses' responsibility specifically, but applies to all parties incl ...

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Tragedy in Paris

We are all deeply saddened by the terrible tragedy that affected our headquarters city last weekend. Thank you for the many messages of support for our employees based in France that have come in from throughout the world. As a network of professional communicators whose life’s work is to bring people together through stronger connections and relationships, the senseless violence on Friday evening is painfu ...

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Back to the Present: Brands & Consumer Culture in 2015

My commute listening: an entertaining NPR interview with the production designer of Back to the Future II, Rick Carter. It’s appropriate, given that today is Oct. 21, 2015, the day Marty McFly arrives in his DeLorean to find a world buzzing with hoverboards, holograms and other imaginary future gadgets dreamt up by Carter and the filmmakers. Flying cars aside, the film did nail one aspect of the future – om ...

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The Trump opportunity

It's easy to discount Donald Trump as the Kim Kardashian of American politics. And it's reasonable to castigate him for verbal vulgarities. But Trump is bringing something to the table that other candidates, Democratic and Republican, don't bring on their own, and that's the ability to spark voter interest. Voters are tired of self-dealing politicians who break promises and put winning and partisanship abov ...

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Cinco de Mayo and the Growing Opportunity to Connect with Bicultural Latinos

Cico de Mayo was yesterday. Now $1.5 trillion strong in spending power, the U.S. Hispanic market segment continues to be increasingly influential as their size and spending power grows parallel to their rapid succession to adulthood. There are immense, game-changing implications for marketers considering every 30 seconds, two non-Hispanics reach retirement age in the U.S. while one Latino turns 18. Cinco de ...

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‘Star Wars’ and creativity: an existential crisis awakens

Editor’s note: This post is published on #StarWarsDay. As the PBJS editorial board forbids the use of “May the Fourth” puns, none shall appear below. You’re welcome. The Star Wars trailer. You’ve probably seen it. If you’re a 40-something like me, you came of age during a time when George Lucas’ original trilogy redefined pop culture, and you’ve definitely seen it. Like most viewers in that demographic, I h ...

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MSLGROUP Mourns the Passing of George Evans Goodwin, Jr., 97

George Goodwin was the founder of MSLGROUP's Atlanta office. George Goodwin, Pulitzer Prize-winning journalist and public relations trailblazer, helped shape modern Atlanta. Since the 1940s, his quiet influence helped guide the city into becoming an economic powerhouse and major population center. His greatest talent was helping people of different political, religious, and social backgrounds work together ...

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The First Social Media Fail of 2015? And what we can learn from it?

I am asking all of my colleagues, friends, clients and acquaintances to make a simple New Year’s Resolution for 2015: Think before you tweet. It is common sense, yet it is so often the cause of spectacular social media failures and firestorms. The latest (and what I am calling the first social media failure of 2015) is courtesy of Sportscaster @jimrome who sent out a tweet (later deleted) in which he called ...

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