Collegiality & Cooperation – Former MSL CEO Receives Gold Anvil

“Collegiality & Cooperation” Speech of Louis Capozzi Receiving Gold Anvil from the PRSA   October 8, 2017 Thank you, Jane, thank you Karla Voth for putting on another amazing show, and thanks to the PRSA for this amazing honor. I stood on this stage twenty years ago to present this award to Hal Warner, a former Chair of PRSA and my colleague and friend.  I never imagined in my wildest dreams that o

Read more »

Riding the Next Wave of Digital Media

By Joey Silver, Account Executive, MSL What is the importance of creating personalized experiences for consumers? For brands the answer is value – creating more value in the brand/consumer relationship. And, when the consumer feels valued, all parties win. According to Bob Lord, Chief Digital Officer of IBM, at dmexco (Digital Marketing Exposition and Conference) in Cologne, Germany, brands must put the con

Read more »

Digital Health: 2017 Shaping Up To Be a Banner Year for VC Funding

By Davida Dinerman, MSL Boston During the first half of 2017, investment in digital health start-ups shattered previous records with 188 digital health deals and $3.5 billion invested. The amount invested in the first half of 2017 was 82 percent of the total invested in 2016. There is also strong evidence that venture capitalists (VCs) are continuing to seek out the right companies to help finance. In the p

Read more »

Engagement Under the Microscope at PR Council’s Critical Issues Forum

By Melody Kimmel, Senior Vice President & Media Training Lead, N.A. More than 250 communications and marketing leaders, including a table of MSL colleagues from three offices, gathered in New York on September 19th for the PR Council’s Critical Issues Forum. An agenda packed with six panels dissected 5G PR: Power. Speed. Connection. More. Engagement was under the microscope. The day kicked off with a CM

Read more »

MSL Shines with The Home for Little Wanderers

By Paul Michael Marinello, Corporate Communications Manager, MSL Boston, Massachusetts A proverb says: it takes a village or an entire community to raise a child. In Boston, some of that village consists of account executives, corporate communications professionals and a managing director with a vision. When Danielle Wuschke arrived at MSL, she recognized that while community engagement is critical, is was

Read more »

Championing Diversity at ColorComm Conference

By Yakesha Cooper, Senior Account Executive, MSL We are all aware that a lack of gender and racial parity is a problem across many industries, including in public relations. ColorComm, a professional networking organization for women of color in communications, wants to break those barriers and create a level playing field for minority women across the industry. Recently, I had the unique opportunity to att

Read more »

Your Brain on Digital Content: A Neuroscience Study Explains the Impact of Marketing & PR

By Spencer Gerrol, CEO and Founder, SPARK Neuro The Problem: Traditional Measurement in a Modern World When working to optimize marketing and public relations, brands have long struggled to understand the true impact of different types of media. Print, online publications, social media, television, and digital ads, to name a few, all form part of an overarching marketing strategy. However, the details of ho

Read more »

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has the potential to reshape the customer brand experience. Core to this promise are quantum leaps in customer centricity, but where this trend evolves from promise to practice can vary. Immersive Tech is becoming a crucial part of the

Read more »

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what it means is that every brand must create content – lots of it on various platforms – if they want to influence consumers. This is a very exciting reality for PR pros as it increases the value of the services they are particularly

Read more »

How Technology Will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand communication. Consumers want to feel that a certain brand will provide a unique benefit or experience that another company cannot, or that fellow consumers will not receive. It’s the same theory that explains why brands promote the

Read more »