Championing Diversity at ColorComm Conference

By Yakesha Cooper, Senior Account Executive, MSL We are all aware that a lack of gender and racial parity is a problem across many industries, including in public relations. ColorComm, a professional networking organization for women of color in communications, wants to break those barriers and create a level playing field for minority women across the industry. Recently, I had the unique opportunity to att

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Your Brain on Digital Content: A Neuroscience Study Explains the Impact of Marketing & PR

By Spencer Gerrol, CEO and Founder, SPARK Neuro The Problem: Traditional Measurement in a Modern World When working to optimize marketing and public relations, brands have long struggled to understand the true impact of different types of media. Print, online publications, social media, television, and digital ads, to name a few, all form part of an overarching marketing strategy. However, the details of ho

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Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has the potential to reshape the customer brand experience. Core to this promise are quantum leaps in customer centricity, but where this trend evolves from promise to practice can vary. Immersive Tech is becoming a crucial part of the

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PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what it means is that every brand must create content – lots of it on various platforms – if they want to influence consumers. This is a very exciting reality for PR pros as it increases the value of the services they are particularly

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How Technology Will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand communication. Consumers want to feel that a certain brand will provide a unique benefit or experience that another company cannot, or that fellow consumers will not receive. It’s the same theory that explains why brands promote the

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Responsive and Responsible Leadership: A Media Trainer’s Point of View

By Melody Kimmel, Senior Vice President Media Training, MSL As a media and presentations trainer with two decades of experience, the theme of “responsive and responsible leadership” at this year’s World Economic Forum in Davos got me thinking about how leaders need to convey these important characteristics in their communications.  Both are vital attributes the world needs and wants to see in a leader.  Ver

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Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship and Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ushering in a new era of evolved storytelling. While that is true, it will also considerably impact – and transform – social purpose in sectors like food and beverage. Imagine, for instance, an Iowa corn farmer who uses GPS technology

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Augmented Influence: Powered By Data

By Erin Lanuti, Chief Influence Strategist, MSL Influence, the power to affect or change perception and behavior and what we have for 75 years called public relations has grown into a $15 billion dollar business. Today's influence comes in many forms from journalists and consumers to analysts and experts to celebrities and activists, and it can be delivered across a dizzying array of ever-evolving channels.

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#HIMSS18 – The Year of Innovation in Health IT: There’s Magic in the Air

By Davida Dinerman, MSL Boston   The #HIMSS18 twitter hashtag was recently buzzing with excitement as people announced they’d submitted their speaking proposals on or before the July 17 deadline. In addition to reviewing the more than 700 papers from would-be speakers, planning for the Healthcare Information and Management Systems Society (HIMSS) Annual Conference and Exhibition is well underway. The arriva

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After the Health Bill Collapse: Where Do We Go from Here?

By Chuck Alston, Senior Vice President, MSLGROUP "Now, I have to tell you, it’s an unbelievably complex subject. Nobody knew healthcare could be so complicated." — President Donald J. Trump, Feb. 27 "We’re going to be living with Obamacare for the foreseeable future." — Speaker Paul Ryan, March 24 With the collapse of Republican efforts to repeal and replace Obamacare, the Affordable Care Act remains the la

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