After the Health Bill Collapse: Where Do We Go from Here?

By Chuck Alston, Senior Vice President, MSLGROUP "Now, I have to tell you, it’s an unbelievably complex subject. Nobody knew healthcare could be so complicated." — President Donald J. Trump, Feb. 27 "We’re going to be living with Obamacare for the foreseeable future." — Speaker Paul Ryan, March 24 With the collapse of Republican efforts to repeal and replace Obamacare, the Affordable Care Act remains the la

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Discovering the Boston Office for a Day

By Melanie Ford, Assistant Account Executive, MSLGROUP Did you know that MSLGROUP employees can take up to two “Discovery Days” per year to work out of a different office? With manager approval, account staff of any level can extend a trip to a certain area to learn from other teams in the network. Our global agency attracted my inner wanderlust for many reasons, but the opportunity to experience the work I

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Key Learnings from SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP This past week a horde of influencers, communicators and technologists descended on Austin, Texas, for the premier innovation conference.  Almost every question at SXSW this year could be answered with one of three technologies – artificial intelligence (AI), bots, and virtual reality (VR). These are the three biggest trends emerging from SXSW and are poised to shape the com

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SXSW Expectations: Analysis of Social Conversation Show the Growing Importance of Digital Marketing at Tech’s Biggest Event

SXSW Expectations:  Analysis of Social Conversation Show the Growing Importance of Digital Marketing at Tech’s Biggest Event MSLGROUP has partnered with Quid, the processing platform that specializes in understanding large amounts of text data in a short amount of time, to map out the conversation at SXSW at key times during the big event.  Quid analyzed media coverage of SXSW in the week leading up the con

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SXSW and HCIT: Beyond HIMSS

By Mark McClennan, SVP, MSLGROUP  Two weeks ago, most of the major and emerging HCIT players converged on Orlando for HIMSS 2017. HIMSS is always a great conference. But here in Austin a subset of those companies, a number of emerging startups and health systems came together to take an even more holistic view of the future of healthcare and the challenges facing the system today. As someone who has been in

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SxSW 2017: FinTech and the Future

By Mark McClennan, SVP, MSLGROUP  When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powerful minority of attendees that is looking at the future of FinTech. There were more than a dozen sessions this year touching on everything from Blockchain to innovation, social commerce to The Frenemy Feud (which took a slightly

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SxSW 2017: The Rise of the Bots

By Mark McClennan, SVP, MSLGROUP There are three answers to almost any question at SxSW this year: AI, bots or VR. Frankly, all three answers are interconnected along the same spectrum. Bots have become much more useful over the past year because of advances in machine learning, and machine learning and AI is getting us to the ultimate answer to life the universe and everything. What do PR and communication

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Surprises from the First Day of SxSW 2017

By Mark McClennan, SVP, MSLGROUP The first day of SxSW has come to a close, and if I had to sum it up, it was a day of surprises. The great conversations were still there – no surprise there. Only at SxSW can you have great conversations with communications executives at the CIA, Converse, Mall of America, McDonald's, a law tech startup and investment bankers from Brazil. The surprise was the fragmentation

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SXSW: Getting Out of Your Comfort Zone

By Archie Smart, EVP, Digital & Social Practice Leader, US, MSLGROUP  As thousands of marketers, communicators, musicians, data scientists and advertisers converge in Austin for South by Southwest, it’s important to note that the disruptive innovations that have made SXSW the go-to destination for marketing communications have borne new, and unsolved challenges in media, and government that require our

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MSLGROUP Names Jon Hickey SVP of Corporate Communications in Boston

      BOSTON, February 27, 2017: MSLGROUP announced Jon Hickey has been hired as a senior vice president in its Corporate Communications Practice. Hickey, who started earlier this month, is based in Boston and reports to Danielle Wuschke, Boston managing director and U.S. operations lead for the firm. Hickey brings strong creative, integrated marketing communications planning and talent devel

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