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Five Tips to Nail Intern Challenge Day

By Kelly Harbaugh, MSLGROUP Chicago Corporate Intern   MSLGROUP’s Summer Insiders Challenge is an exciting and intimidating whirlwind of a day. I should know— I’ve been through it myself! Here are a few tips to help you stand out and master the interview. 1. Be prepared. It’s completely fine if you’re brand new to public relations, but you should come in knowing the basics. Hopefully you’ve already studied

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Managing and Overcoming Content Shock: Part 2 (of 2)

In my last blog post, I talked about how some marketers have an opportunity to create meaningful, valuable content through a focus on both strategic insights and an emotional, human connection. This may seem like common sense, and you may be thinking, Of course those are opportunities… But the question remains: why are they opportunities? Because data and content creation have traditionally fallen into two

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Managing and Overcoming Content Shock: Part 1 of 2

If you follow the world of content marketing, you may have noticed a lot of recent huff and puff about something called “content shock” (check out the Mark Schaefer blog post from earlier this month). Many marketers lately have been questioning whether or not the content marketing boom is coming to its peak (or maybe that it already has in certain industries). To fully understand content shock, it's best to

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Beat Reporters’ Inside Scoop

  Last week, several members of the Chicago team conquered the Windy City cold to attend the PRSA Chicago panel discussion, Local Media and Their Specialized Beats. Moderator Bill Moller (@BMoller), host, WGN-AM, and president, Bill Moller Communications, led the following panelists in an engaging discussion: Tom Barnas (@TomWGNChicago), midday news segment coordinator, WGN-TV (@WGNTV) Chris Boden (@CS

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MSLGROUP Midwest Moments of 2013

The MSLGROUP Chicago and Detroit offices made 2013 a year to remember. From talented additions to our staff to our proud community engagement efforts, here are the top moments we’d like to share: New Leadership This year, Brad Wilks was appointed managing director of MSLGROUP’s North American Midwest Operations. His appointment was the first of several strong additions to our Midwest team in 2013… Welcome A

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JDRF Walk to Cure Diabetes

Members of Chicago’s Boundless Impact Team participated in the JDRF Walk to Cure Diabetes on Sunday, October 6. MSLGROUP’s team raised $360 to help fund type 1 diabetes research and to provide support for everyone affected by the disease. Thank you to everyone for your support and donations. Below are photos from the event.

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Chicago Office Summer Outing

The Chicago office enjoyed a rooftop party at Citizen Bar to celebrate another successful summer and recognize the efforts of our dedicated team. This summer, we welcomed some new team members and secured a number of new business wins. Below are photos of the festivities.  

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2013 Midwest Awards Season Recap

 Watch video of MSL Chicago and Zurich Insurance winning the 2013 Best of Skylines award, the highest honor at the PRSA Chicago Skyline awards ceremony.       On behalf of MSL Chicago and MSL Detroit, we are proud to announce another successful awards year for 2013. It is our pleasure to share the recognition of our clients and account teams with respect to public relations, digital and marke

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Food Fads Vs. Food Trends: MSLGROUP Presentation Recap

On June 25, MSLGROUP shared a presentation highlighting trends in food and nutrition to a global CPG company in the Chicago area. I had the opportunity to moderate the discussion, introducing both Janelle Dixon, SVP of Insights Creation and Measurement, and Lisa Kelly, SVP and Registered Dietitian. Together, they shared research and data to paint a picture of how consumers are making food and nutrition choi

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Shorty Plays That Way

It feels so good to attend a party at someone else’s house and walk out the door knowing you don’t have to clean up the mess you left behind. Game four in the Stanley Cup Finals kind of felt like that, didn’t it Boston? Thanks for hosting. Is Rene Rancourt good with a broom? The party seemed to get off to a good start with Michal Handzus scoring a shorty. It was kind of like the Hawks realized their clown c

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