Indigo Books & Music – Holiday 2016

Heading into the Holiday season in 2016, Indigo Books & Music wanted to be positioned as Canada’s top destination for holiday gifts, including books, toys, entertainment, and lifestyle products. Indigo’s primary audience for its Holiday campaign was dubbed the “Life Maximizer,” which our research indicates look to gift guides for holiday shopping inspiration. Understanding this, our team conducted a med

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third post

The Challenge Through its Always brand, P&G was on a mission to take the commonly used insult “Like A Girl” and change its connotation to one that would mean downright amazing things. P&G enlisted MSLGROUP Canada to help transform the very definition of the phrase “Like A Girl” in the minds of Canadians. The Solution Working closely with MSLGROUP Canada, Always set out to spark a conversation, chall

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Always rallies influencers

P&G’s Always inspired a self-esteem movement with the 2014 “#LikeAGirl” campaign. MSLGroup was tasked to enlist media and influencers to help make it viral. The agency targeted leading women’s lifestyle publications and news organizations and partnered with prominent Canadian women and girls’ advocates to share the #LikeAGirl message — from powerful NGOs to social influencers with engaged teen and femal

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Pantene encourages women to #ShineStrong

P&G brand Pantene created a new global platform called “Shine Strong” to empower young women. To promote it, the agency enlisted 13 influential Canadian beauty and lifestyle YouTubers to produce videos sharing how they #ShineStrong. They included a Pantene testimonial and a link to a coupon. The PR shop worked with ad agency Grey to develop a dedicated #ShineStrong tab on the Pantene North America YouTu

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MSLGroup rolls out C2C platform

NEW YORK: MSLGroup, along with Publicis Groupe hubs Publicis Communications and Publicis Media, has launched a global platform to deliver what it calls the “true potential” of influence in marketing and reputation. The offering, called Conversation2Commerce, launched on Monday. MSLGroup chief influence strategist Erin Lanuti, who reports to global CEO Guillaume Herbette, is leading the platform, with a few

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Virtual Reality: Where It All Began & How It Has Evolved

To understand how we have arrived at where virtual reality is today, it helps to look back at where it all began and how it has evolved. You don’t know where you’re going until you know where you’ve been This famous English proverb certainly applies to virtual reality, which is an idea that has been around for more than half a century. Morton Heilig’s Sensorama In 1962, Morton Heilig (often deemed to be the

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SxSW 2016 Trend Report

MSLGROUP’s digital and tech experts from across the world visit SxSW every year to network, witness new trends, collaborate and share ideas. Our MSLGROUP Germany team members Adrian Rosenthal, Head of Digital & Social Media and Heiko Geibig, Head of Consumer Practice give an overview of the meta trends they observed at SxSW 2016. Virtual Reality Social Messaging Robotics & Artificial Intelligence MS

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MSLGROUP Takes on Virtual Reality at SXSW 2016

To help marketing and PR professionals get started with virtual reality, MSLGROUP collaborated with PR Week on 14 March, 2016 for an exclusive panel at SXSW featuring technology advocate Robert Scoble, Jon Hackett of Nurun, Tara Kriese from Samsung and Jim Marggraff, Founder of Eyefluence. Jeff Melton of MSLGROUP moderated the discussion. (L-R) Jim Marggraff, Tara Kriese, Jeff Melton, Jon Hackett & Robe

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Virtual Reality: Real Emotion

In a recent story on Fast Company Co.Exist, journalist Amy Westervelt asked the question “Could virtual reality make us better people?” She pointed out that “scientists are using new immersive technology to have people virtually walk a mile in others shoes.” In fact Toms shoes, the California company that gives away a pair of shoes to an impoverished child for every pair purchased, recently turned to virtua

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The Future of Business Citizenship

For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations. MSLGROUP’s global team of corporate and brand citizenship experts dive deep into the results of

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