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MSLGROUP Publishes Inaugural Global Institutional Investor Insight Report

London, 9th December 2014—The global Financial Practice of MSLGROUP, the strategic communications and engagement company of Publicis Groupe, today released the results of its inaugural Global Institutional Investor Insight survey covering the North American, European and Asian markets. The study offers insights into how institutional shareholders and sell-side analysts view public companies within the overa ...

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Millennials don’t want to just participate in cause efforts, they want to be involved

Millennials are more willing than members of past generations to get involved in cause-marketing initiatives. They're just waiting for brands to reach out to them. By Lindsay Stein | PRWeek | September 16, 2014 NEW YORK: Millennials want companies to engage and involve them in cause-marketing initiatives, said Lenore Feder, director of communications and CSR at Viacom.Feder, who spoke on a panel at the PRWe ...

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