MSLGROUP in Boston Recognized 19 Times at Bell Ringer Awards

Healthcare, Technology, Consumer and Cause Work Spotlighted

Boston, June 11, 2014 -- MSLGROUP, Publicis Groupe’s strategic communications and engagement network, today announced that its Boston office has won 19 Bell Ringer Awards at the 46th annual Bell Ringer Awards ceremony earlier this week.  The wins included three Gold Bells, eight Silver Bells, four Bronze Bells as well as four additional merit awards. Held by The Publicity Club of New England, the region’s oldest not-for-profit public relations trade organization, the Bell Ringer Awards honor the superior work done by public relations and communications professionals across New England each year. Bell ringerMSLGROUP work for Quest Diagnostics, Lancope and DeVry University was honored by Gold Bells. Epocrates, Filip, March of Dimes, Spinal Modulation, Imprivata, IMS Institute for Healthcare Informatics and Quest Diagnostic all received Silver Bells. ClickSoftware, Quest Diagnostics and Medtronic won Bronze Bell honors. “MSLGROUP in Boston and our collaborating colleagues throughout MSLGROUP are immensely proud that the Bell Ringer judges have awarded our talented people such outstanding recognition for their creativity and hard work,” said Dave Close, Managing Director, MSLGROUP in Boston. “The breadth of this winning work across healthcare, healthcare IT, technology, cause, and consumer spotlights the partnership we bring to our diverse group of clients to consistently deliver exceptional work.” MSLGROUP in Boston was recognized with these awards: Gold Bells:
  • Product/Service Launch: Healthcare Campaign, “Quest Launches BRCAvantage” for Quest Diagnostics
  • Single Item, Response to Breaking News, for Lancope
  • Special Event: Series Campaign, for DeVry University's STEM Ready program
Silver Bells:
  • Product/Service Launch: High-Tech Campaign, “A Little Device for a Big World” for FiLIP
  • Product/Service Launch: Healthcare Campaign, “Epocrates Bugs + Drugs: Breaking Superbugs Out of Hospital,” for FiLIP
  • Paid/Earned/Owned Campaign, “March of Dimes: imbornto Campaign” for March of Dimes
  • Product/Service Launch: Consumer Campaign, “A Little Device for a Big World” for FiLIP
  • Product/Service Publicity: Healthcare Campaign, “Finding the Patient in a Haystack” for Spinal Modulation
  • Print Feature or Commentary Placement: Trade Publication, “Somebody Call me a Doctor” for Imprivata
  • Feature or Commentary Placement: Series, “IMS Institute Social Media Report” for IMS Institute for Healthcare Informatics
  • Feature or Commentary Placement: Series, “Quest Launches BRCAvantage” for Quest Diagnostics
Bronze Bells:
  • Single Item, News Release, “The $12,000 Smartphone” for ClickSoftware
  • Special Event: Single Campaign, “Breast Cancer Community, Meet BRCAvantage” for Quest Diagnostics
  • Television News Placement: National, “The Doctors: Engaging Patients with Spinal Fracture Treatment for Osteoporosis Month” for Medtronic
  • Product/Service Publicity: Healthcare Campaign, “Educating Osteoporosis Patients about Treatments for Spinal Fractures” for Medtronic
Merit Awards:
  • Creative Media Campaign for “By the Patients, of the Patients, for the Patients: Telling the VNS Therapy Story” for Cyberonics
  • Feature or Commentary Placement: Series, “What Area Codes Receive the Most Spam” for Cloudmark
  • Product/Service Publicity: Business-to-Business Campaign, “What We’ve Got Here…is Failure to Communicate” for Imprivata
  • Print Feature or Commentary Placement: National, “Take Two Beepers and Call Me in the Morning” for Imprivata
MSLGROUP’s Boston office works with technology, healthcare and energy companies of all sizes in New England and around the world. About the Publicity Club of New England Founded in 1949, The Publicity Club of New England is the region’s oldest not-for-profit public relations trade organization. Celebrating its 65thanniversary this season, the Publicity Club strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions and marketing. About the Bell Ringer Awards In 1969, on The Publicity Club of New England’s 20th anniversary, the Bell Ringer Awards program was instituted to recognize public relations work which demonstrates excellence in creative planning and professional education and exhibits a high degree of success in reaching predetermined objectives. It is open to all New England practitioners. About MSLGROUP MSLGROUP is Publicis Groupe’s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,500 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. | Twitter | Facebook | LinkedIn | YouTube | Slideshare | Pinterest  About Publicis Groupe Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals.| Twitter | Facebook | LinkedIn| YouTube |     # # #

SxSW: Healthcare and the Connected, Mobile, Private Future By Mark McClennan, APR; SVP, MSLGROUP, Boston   What do physicians, Melbourne and the CFPB have in common? More than you might think. Today I had the pleasure of attending three very different panels at SxSW 2014, but when you look at them in aggregate, they paint a very interesting picture for the future of healthcare, real-time interaction and the way we look at society. As communicators, there are lessons we can take and apply to our daily activities. There most interesting panel examined the “Death of the Doctor’s Office.” It was a challenge to the healthcare technology industry and society to reexamine the fundamental roots of what we assume is essential for medicine. The premise from physicians that were there was the doctor’s office was created a place to get diagnostic information. But with the rise of tablets, iPhones, apps and broadband the office can now be anywhere the patient has a mobile device. doctor's office   Mind you, there will also be a place for in person contact, as I could see using Skype to discuss a sore throat with my doctor, but I would want the consultation with my cardiac surgeon or oncologist to be in person. One of the issues raised in that session was expanded for a full hour in a discussion on “Privacy: A Right or an Illusion.” The contentious session debated consumer right to privacy, what privacy is and how consumers can abrogate their rights. This is critical when it comes to personal health information. If we add all the endpoints, mobile hotspots and third party providers that will be part of the health ecosystem – we exponentially increase the points of failure.  Just look at the Target breach, but with health information. So where does Melbourne fit in? I went to a session on “The Secret Sauce Behind Real-Time Marketing.” It was a great case study of how a company created a “remote controlled tourist” that people could command in real-time to explore the city and get a flavor of it before planning a trip there.  Great session, but the challenge was we had completely different definitions of “Real-Time Marketing.” The presenters meant proactive marketing directed in real time by people. Many of us in the audience thought it was marketing in response to breaking trends. Same words, totally different expectations and experience. If communicators can have this type of dissonance, imagine this writ large So what are some key takeaways from the three sessions: 1)      Look for ways in which you can use mobile to transform your approach to public relations, markets and activations 2)      The more experiential and mobile we get, the greater the privacy issues and potential points of privacy failures. Plan for this or face a reputation crisis in the future. 3)      Don’t assume people know what you mean. It’s communications 101, but well worth repeating

People increasingly turn to the social web to share their passions, to praise or criticize brands, and to seek out recommendations. And it's in this context that the imperative for brands to listen to, participate in and host online conversations has never been stronger. At MSLGROUP social/digital practice, we help global brands create strategic programs to distil actionable insights from social web chatter, strengthen enterprise capabilities to participate in the conversation economy, build long-term relationships with key influencers, and host communities to organize and energize brand evangelists.

Contact: Stephanie Agresta, Global Director, Social/Digital