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Holding company CEOs: Momentum, integration drive PR forward

The CEOs of the world's largest­ holding companies credit integration for 2015's success stories. Maurice Lévy, CEO, Publicis Groupe How did PR perform for Publicis in 2015? Where does its performance stand in relation to other disciplines within the group? In 2015, our PR business showed a return to growth with single-digit organic growth of between 4% and 6%. It was a year of two halves with strong improv ...

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How Monday Campaigns and WWF tailored their messages for COP21

On a subject as complicated as global climate change, some groups try to keep it simple. December 18, 2015 by Laura Nichols Environmental groups are taking their messaging efforts to the next level after the landmark accord signed in Paris last weekend that attempts to roll back climate change on a global basis. The World Wildlife Fund was an oft-cited voice at COP21. More than 6,000 outlets around the glob ...

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How CES is becoming much more than just a consumer electronics show

Car companies, telecomms giants, and mobile providers are all staking out their turf at the 2016 edition of the Consumer Electronics show, scheduled for next month. December 18, 2015 by Chris Daniels It’s not just a consumer electronics showcase anymore. Carmakers want to turn the next iteration of the Consumer Electronics Show, scheduled to kick off on January 6, into part auto show, part technology showca ...

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Sadoun on new MSL CEO Guillaume Herbette: ‘We wanted someone who is truly international’

PRWeek chatted with Publicis Worldwide president Arthur Sadoun on what the holding company was looking for in MSLGroup's next CEO and how the firm will collaborate more with other agencies under the Publicis umbrella. By Lindsay Stein Arthur Sadoun PRWeek: Why did you choose Guillaume Herbette to lead MSLGroup? Arthur Sadoun: When I took supervision of MSL two months ago, as I said very clearly, the idea wa ...

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Jeff Melton: 40 Under 40 2015

SVP, global technology and platforms, MSLGroup Before clients knew they wanted data, Jeff Melton was weighing, measuring, and figuring out where their dollars should go back in 2006 as a young analyst at 360i.Before turning 30, he had reached senior management status, leading large teams of 60-plus people, all while innovating in one of the industry’s hottest areas: measurement. At digital shop Mr. Youth, n ...

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How to create a Cannes Lions Grand Prix winner

Leo Burnett Canada CEO and chief creative officer Judy John explains the process behind Procter & Gamble's Always #LikeAGirl campaign, this year's Cannes Lions PR Grand Prix winner. What was the key insight of Always #LikeAGirl? We did some research and discovered girls lose their confidence twice as much as boys and it’s at its height at the start of puberty. Always, a brand that is all about championi ...

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MSLGroup crowned at Cannes for Always #LikeAGirl campaign

  Always #LikeAGirl: Cannes PR Lions Grand Prix winner A total of 17 Gold, 23 Silver, and 38 Bronze PR Lions were awarded. Lynne Anne Davis, senior partner at FleishmanHillard and lead judge for the PR Lions said: "There was a clear consensus for the Grand Prix being #LikeAGirl. The campaign marries brand promise with brand commerce. It didn’t just speak to girls; it hit a core with everyone and spoke ...

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National Safety Council awards $3.25m auto safety account to Qorvis MSL

By Lindsay Stein | PRWeek | April 16, 2015 The Publicis Groupe firm will explain how consumers should use the new gadgets in their cars safely. ITASCA, IL: The National Safety Council has awarded Qorvis MSLGroup a $3.25 million contract to handle creative and communications strategies for its upcoming automotive safety technology campaign that will run through the end of 2016. The nonprofit, in partnership ...

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Salterbaxter MSL brings on Joss for North American role

The hire comes after Publicis Groupe bought the UK-based firm last July and aligned it with MSLGroup. By Diana Bradley | PRWeek | April 13, 2015 NEW YORK: Salterbaxter MSLGroup has hired Kristina Joss as a senior consultant to leverage the sustainability expertise of the UK-based firm in North America. She will be based in New York and report to Salterbaxter CEO Nigel Salter. Joss will also work closely wit ...

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How the PR industry is tackling its diversity deficit

By Frank Washkuch | PRWeek | March 20, 2015 Has progress been made? Yes, say experts. But there's a long way to go. Ask executives around the PR industry about diversity in communications, and they agree on one thing: it’s getting better, but still nowhere near an acceptable level. As for the reasons why the industry has trouble recruiting, retaining, and promoting black men and women to high-level position ...

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