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In the Politics of Healthcare Reform, Past is Prologue

In the Politics of Healthcare Reform, Past is Prologue by Chuck Alston, Senior Vice president and Director of Public Affairs at Qorvis MSLGROUP As usual in Washington, it’s déjà vu all over again. You can change the party in charge, and the specifics of the debate, but when it comes to healthcare reform, the tectonic plates shift little over time. As we head into the second phase of Republican efforts to re ...

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Healthcare Has Long Been Campaigning in Slogan, But Governing in Policy Prose

Healthcare Has Long Been Campaigning in Slogan, But Governing in Policy Prose - by Ron Faucheux, Executive Vice President at Qorvis MSLGROUP & president of Clarus Research Group. Three times over the past quarter of a century, politicians from both parties have learned the hard way that sound-bite campaigning is far different than actual policymaking. Especially, that is, when it comes to the complex an ...

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MSLGROUP and HealthyWomen Announce a Pro Bono Partnership to Give Women a Voice in Advocating for Continued Coverage of Women’s Preventive Care Services

WASHINGTON, March 14, 2017: MSLGROUP, Publicis Groupe’s strategic communications and engagement network, today announced the firm is joining forces with HealthyWomen, one of the nation’s leading women’s health organizations, to give American women a voice in the debate over legislation to repeal and replace the Affordable Care Act. (ACA). As part of the agency’s commitment to corporate citizenship, HealthyW ...

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MSLGROUP Launches Influence Platform to Redefine Role of Influence in Marketing

New York, September 19, 2016 –  In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better deliver the true potential of influence in marketing and reputation at scale.  Called Conversation2Commerce, the offering puts MSLGROUP’s expertise in earned media an ...

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MSLGROUP Expands US Leadership Responsibilities

New York, September 9, 2016; As part of its ongoing strategy to integrate its operations across the U.S. and align with Publicis Groupe’s priorities of collaboration, client service and growth, MSLGROUP has asked several senior leaders in the U.S. to take on expanded roles and responsibilities: Danielle Wuschke will take on a U.S.-wide role, leading operations across the country and working closely with the ...

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MSLGROUP Named Most-Honored PR Agency of the Year

Paris and New York, 24 August 2016 -- MSLGROUP has been recognized by the Stevie ® Awards with a Grand Stevie® as the Most-Honored Public Relations Agency of the Year in the the International Business Awards, the world’s premier business awards competition.  MSLGROUP won 31 awards, includng 8 gold awards, 14 silver awards and 9 bronze awards  across two categories – Communications/PR and Marketing. MSLGROUP ...

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Risa Burgess of the MSLGROUP Boston Office is on the PRWeek 40 under 40 List of Top Young PR Professionals

Risa Burgess of the MSLGRPOUP Boston office has been selected to the 2016 PRWeek 40 Under 40 list of the best young professionals in the industry as published in the August edition.  Burgess started her career as an account coordinator 17 years ago at Schwartz Communication that was since acquired by MSLGROUP. In a note to all US staff, US CEO Ron Guirguis said, "While Risa has risen to become SVP, North Am ...

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MSLGROUP Defines Six Communication Drivers for the Food and Beverage Industry

Paris, 18 July 2016; Based on the need for a transformative communications model in the modern food and beverage industry, MSLGROUP has unveiled Six Communication Drivers for Winning Share of Mouth in the Conversation Age. The drivers – distilled from the expert opinions of top food industry communications experts inside and outside the firm -- are supported by secondary research. They are outlined in the l ...

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MSLGROUP Names Erin Lanuti to Global Role as Chief Influence Strategist

Paris and New York, July 14, 2016 – MSLGROUP has appointed Erin Lanuti as its first global Chief Influence Strategist reporting to Global CEO, Guillaume Herbette.  Lanuti, who will be a member of MSLGROUP’s Global Leadership Team (COMEX), will be responsible for shaping and innovating MSLGROUP’s global vision around influence in conjunction with the leadership of MSLGROUP and Publicis Groupe. She has been c ...

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MSLGROUP NAMES STEPHANIE SMITH CHIEF CLIENT AND DEVELOPMENT OFFICER

Paris and New York, May 19, 2016 – MSLGROUP has appointed Stephanie Smith as its global Chief Client and Development Officer reporting to Global CEO, Guillaume Herbette.  Smith, who will be a member of MSLGROUP’s Global Leadership Team (COMEX), will be responsible for the agency’s top global clients, its overall client-service plan, working with regional new business teams around the world to maximize growt ...

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