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Corporate Responsibility in the Age of Instability

by Luna Atamian, North American Head of Business Development The rise of trade protectionism; The travel ban on Muslim-majority countries; Cybersecurity threats; The decision to withdraw from the Paris Climate Accord; New healthcare policies; Food stamps cuts; Transgender troops ban. Whether you agree with these changes or not–which is not the purpose of this article anyway- there is no doubt that the past ...

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Publicis Took Onboarding to a New Level by Participating in Grueling, Basic Military Training With USAA

From ADWeek - July 24, 2017 - By Katie Richards 30 Publicis employees learned what Zero PT Day is all about As an agency, it’s important to understand your client and the brand you will be tasked with creating campaigns for. Publicis Groupe took that process of learning as much as possible about the client to the extreme last week. A group of 30 employees from across Publicis Groupe–including Saatchi & ...

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Neuroscience Experiment Finds Earned Content is King When It Comes to Commerce

Neuroscience Experiment Finds Earned Content is King When It Comes to Commerce Earned Articles Delivered Nearly 3.5 X the Purchase Intent as Traditional Digital Ads New York, 20 July 2017 – According to a neuroscience experiment sponsored by MSLGROUP on how the brain engages with and reacts to different forms of digital media, earned and brand-produced video content far surpassed traditional paid media in d ...

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Hundreds of Publicis Groupe Colleagues Unite on 6th Annual Innovation Day

By Olivia Sprinkel – Head of Salterbaxter MSL, North America How can we get more people to volunteer to help reduce food waste? How can we raise awareness of our app that helps underserved populations, among stakeholder audiences that include government? These were just two of the challenges that we tackled on Innovation Day this year. Innovation Day has long been a special day in the calendar for many at M ...

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Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

By Chuck Alston, Senior Vice President, Director of Public Affairs,  Qorvis MSL In the United States, there is no more important legislative issue at this moment than health care. No issue is as immediate, as contentious, or as consequential. And Qorvis MSL is right in the middle of it. Ten days ago, Qorvis MSL was hired by the Association of Community Affiliated Plans, a trade association representing Medi ...

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In the Politics of Healthcare Reform, Past is Prologue

In the Politics of Healthcare Reform, Past is Prologue by Chuck Alston, Senior Vice president and Director of Public Affairs at Qorvis MSLGROUP As usual in Washington, it’s déjà vu all over again. You can change the party in charge, and the specifics of the debate, but when it comes to healthcare reform, the tectonic plates shift little over time. As we head into the second phase of Republican efforts to re ...

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Healthcare Has Long Been Campaigning in Slogan, But Governing in Policy Prose

Healthcare Has Long Been Campaigning in Slogan, But Governing in Policy Prose - by Ron Faucheux, Executive Vice President at Qorvis MSLGROUP & president of Clarus Research Group. Three times over the past quarter of a century, politicians from both parties have learned the hard way that sound-bite campaigning is far different than actual policymaking. Especially, that is, when it comes to the complex an ...

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MSLGROUP and HealthyWomen Announce a Pro Bono Partnership to Give Women a Voice in Advocating for Continued Coverage of Women’s Preventive Care Services

WASHINGTON, March 14, 2017: MSLGROUP, Publicis Groupe’s strategic communications and engagement network, today announced the firm is joining forces with HealthyWomen, one of the nation’s leading women’s health organizations, to give American women a voice in the debate over legislation to repeal and replace the Affordable Care Act. (ACA). As part of the agency’s commitment to corporate citizenship, HealthyW ...

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MSLGROUP Launches Influence Platform to Redefine Role of Influence in Marketing

New York, September 19, 2016 –  In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better deliver the true potential of influence in marketing and reputation at scale.  Called Conversation2Commerce, the offering puts MSLGROUP’s expertise in earned media an ...

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MSLGROUP Expands US Leadership Responsibilities

New York, September 9, 2016; As part of its ongoing strategy to integrate its operations across the U.S. and align with Publicis Groupe’s priorities of collaboration, client service and growth, MSLGROUP has asked several senior leaders in the U.S. to take on expanded roles and responsibilities: Danielle Wuschke will take on a U.S.-wide role, leading operations across the country and working closely with the ...

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