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Earned Influence Continues to Reign Supreme

Reposted from The Holmes Report 9/29/17 By Aarti Shah, The Holmes Report   Even as the boundaries of public relations are redrawn, earned influence continues to reign supreme as the industry’s most enduring, valued output. Yet one of the industry’s most stubborn challenges is the limitation of influence: a short shelf-life restricted by the publisher's reach, the influencer's power, the time frame in which ...

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Measuring the Business Impact of Influence

By Johanne Eliasson Reposted from the Native Advertising Institute 14 September 2017 As Chief Influence Strategist at MSL, Erin Lanuti is responsible for shaping and innovating MSL’s vision and offerings around influence. This vision led to the creation of a new global hybrid offering between all of Publicis Communications and Publicis Media agencies called Conversation2Commerce. Under the supervision of Ar ...

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MSL Appoints Doug Busk as Managing Director of Atlanta Office

Busk will also lead the evolution of MSL’s brand storytelling offering Atlanta – September 7, 2017 – MSL has tapped Doug Busk, Coca-Cola’s Global Group Director of Digital Communications and Social Media to serve as the Managing Director of its Atlanta office.  During his time at The Coca-Cola Company, Doug led the evolution and international expansion of the Coca-Cola Journey storytelling platform, growing ...

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Have We Reached The End Of Brand Purpose?

By Alex Brownsell 28 Aug 2017 // 7:07AM GMT From The Holmes Report Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. Alex Brownsell talks to CMOs, including the marketer behind 'Fearless Girl', to find out where brands are going wrong. Rema Vasan, EVP and a global client director at MSL and a Cannes Lions 2017 jury member, admits th ...

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MSL Named Organization of the Year

Contact: Michael.echter@mslgroup.com; +1 646 500 7914 MSL Named Organization of the Year Wins Grand Stevie Award at International Business Awards with 55 Campaign Awards Paris, 24 August 2017 – MSL, the global public relations network of Publicis Groupe, has been recognized by the Stevie ® Awards with its top award, a Grand Stevie® as the Most Honored Organization of the Year in the International Business A ...

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