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Publicis Groupe Agency Team Wins USAA Account

By Lindsay Stein. Published on October 11, 2016. [caption id="" align="aligncenter" width="642"] USAA - Never Stop Being Their Protector Credit: USAA[/caption] USAA has selected a Publicis Groupe team, includingRazorfish, Saatchi & Saatchi and others within the network, to handle all integrated marketing, communications and media after a competitive holding company review. Publicis Groupe landed the bus ...

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ESET Takes Fear Factor Out of Computing

BtoB Case Study: Cybersecurity Firm Makes Tech Fun With 'Shark Summer,' 'Internet Heroes' By Kate Maddox. Published on September 11, 2014 | Ad Age In an industry dominated by fear, cybersecurity company ESET wants to put the focus back on the fun and exciting things people can do with technology. "In our space, the fear factor takes center stage too often" said Darren Stordahl, VP-marketing at ESET, referri ...

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Cannes Festival Names Most Female Jury Presidents Ever

Women Will Chair PR, Cyber and Promo, Plus One of Two Juries at New Health Lions By: Laurel Wentz | Published: February 06, 2014 The jury room will look a little different this year at the Cannes Lions International Festival of Creativity, where more of the jury presidents will be female than ever before. Three of the 17 juries at the main festival will be led by women—up from the usual one or at most two i ...

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