This Week's Rollout Of Trump 2018 Budget Could Be His Biggest Failure Yet

    This Week's Rollout Of Trump 2018 Budget Could Be His Biggest Failure Yet

    Given how poorly the rollout of the Trump 2018 budget is being planned, it could easily disappear from view and be ignored before the end of the week. It will be a missed opportuni ...

    This Week's Rollout Of Trump 2018 Budget Could Be His Biggest Failure Yet

    This Week's Rollout Of Trump 2018 Budget Could Be His Biggest Failure Yet

    Given how poorly the rollout of the Trump 2018 budget is being planned, it could easily disappear from view and be ignored before the end of the week. It will be a missed opportuni ...

    The Comey Fallout: Trump Legislative Agenda Is Dead In 2017

    The Comey Fallout: Trump Legislative Agenda Is Dead In 2017

    The firing of FBI Director James Comey will make it all but impossible for the Trump administration's legislative agenda, which was already in trouble. to be enacted this year. ...

    third post

    third post

    The Challenge Through its Always brand, P&G was on a mission to take the commonly used insult “Like A Girl” and change its connotation to one that would mean downright amazing ...

    Trump Launches Attack on Media as His Approval Ratings Hit Historic Low

    Trump Launches Attack on Media as His Approval Ratings Hit Historic Low

    At the Pennsylvania rally held April 29, US President Donald Trump launched a ferocious attack on US media, dismissing criticism as ‘fake news’.  In front of a cheering crowd, Trum ...

    “We’re not Fake News!”

    “We’re not Fake News!”

    The 2017 White House Correspondents’ Dinner – the first in decades without a keynote by a sitting President – was a response by the media to the charge that they, as a whole, are f ...

    “We’re not Fake News!”

    “We’re not Fake News!”

    The 2017 White House Correspondents’ Dinner – the first in decades without a keynote by a sitting President – was a response by the media to the charge that they, as a whole, are f ...

      third post

      The Challenge Through its Always brand, P&G was on a mission to take the commonly used insult “Like A Girl” and change its connotation to one that would mean downright amazing things. P&G enlisted MSLGROUP Canada to help transform the very definition of the phrase “Like A Girl” in the minds of Canadians. The Solution Working closely with MSLGROUP Canada, Always set out to spark a conversation, chall

      Read more »

      Always rallies influencers

      P&G’s Always inspired a self-esteem movement with the 2014 “#LikeAGirl” campaign. MSLGroup was tasked to enlist media and influencers to help make it viral. The agency targeted leading women’s lifestyle publications and news organizations and partnered with prominent Canadian women and girls’ advocates to share the #LikeAGirl message — from powerful NGOs to social influencers with engaged teen and femal

      Read more »

      Pantene encourages women to #ShineStrong

      P&G brand Pantene created a new global platform called “Shine Strong” to empower young women. To promote it, the agency enlisted 13 influential Canadian beauty and lifestyle YouTubers to produce videos sharing how they #ShineStrong. They included a Pantene testimonial and a link to a coupon. The PR shop worked with ad agency Grey to develop a dedicated #ShineStrong tab on the Pantene North America YouTu

      Read more »

      HIMSS16: Building Leadership in Health IT, One Woman at a Time (Part 2)

      This is the second of two parts; read the first part here. Above, left to right: Carla Smith, Deanna Wise and Sue Schade in the “Shattering the Glass Ceiling” session at HIMSS16; photo courtesy of HealthcareITNews. During HIMSS16, the #HealthITchicks Tweetup and an educational session titled “Shattering the Glass Ceiling: Lessons Learned for Aspiring Female […]

      Read more »