3 Ways to Make the Most of Twitter’s New Analytics Dashboard

Last week, Twitter introduced a fresh analytics section of their advertising site, a new feature of their offering for those willing to spend the money on Twitter ads/Twitter cards (or verified accounts, if you’re lucky enough to have one). While it seems like a feature they should have released eons ago, it’s a positive indication of things to come for the platform, which appears to be focusing more and mo

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MSLGROUP at Cannes Lions 2014

MSLGROUP is looking forward to an awesome panel discussion at Cannes Lions with PRWeek featuring John Mescall, “Dumb Ways to Die”; Christina Smedley, PayPal; Quinn Kilbury, Newcastle Brown Ale; Bonin Bough, Mondelez; Brian Wong, Kiip; Pavni Mittal, CNBC and our own Scott Beaudoin. Scott Beaudoin heads PurPle (Purpose + People), MSLGROUP’s global offering for helping business leaders drive reputation, advoca

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J.D. Power Lists Top Five Consumer Trends

J.D. Power and Associates has identified five important consumer trends that have emerged from examining social media commentary. Below is the list from the company's press release. Access: Consumers now have access to more information than ever before, including unprecedented access to brands and people through social networks. This access to information will continue to accelerate through the proliferatio

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MS&L Group/PRWeek Announce Second Annual Social Media Survey Findings

Social media is one of the hottest topics in public relations and MS&L has been listening to what decision makers and influencers are saying about the impact of social media on the industry. Teaming up with PRWeek for the second year, MS&L Group issued a “Social Media Survey,” polling nearly 300 U.S. chief marketing officers, VPs of marketing and marketing directors. The insights were telling about

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Transparency in a Crisis

Spotted. Our own media expert, Stephen Brown, discussing reputation management  in the wake of the Bishop Eddie Long scandal on WSB TV and AJC.com. From the AJC: Stephen M. Brown, senior vice president of media strategy at MS&L’s Atlanta office, also believes Long was long overdue for in personally addressing the allegations. "Folks want to hear from him directly," he said. "Having a surrogate or lawyer

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Ten Lessons Learned on a Trip to China and Japan

I just returned from a whirlwind trend spotting trip to Beijing, Shanghai and Tokyo punctuated by visits with MS&L colleagues from Asian offices. It was awe-inspiring to see the riches of these far-flung cultures – from wonders of the world such as the Great Wall, to perfectly preserved Buddhist and Shinto temples and shrines to the sprawling world expo focused on sustainable modern cities and wrapping

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Professional Development Opportunities in Atlanta

Whether you’re a newbie or seasoned veteran, several communication groups have major professional development conferences for you in Atlanta. These events are a great way to brush up on your skills if your company does not offer communications training. Below is a list of some of the bigger conferences. IABC Southern Region 2010 Conference Oct. 28-30, 2010, Georgia Tech Hotel & Conference Center The con

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Is the Web Dead?

[caption id="attachment_63" align="aligncenter" width="300" caption="via Wired Magazine"][/caption] I picked up the new issue of Wired Magazine this past weekend and was drawn in by the cover story – The Web is Dead. The story focuses on the move from the “world wide web” to applications independent of browsers. Chris Anderson makes an interesting point: “Over the past few years, one of the most important s

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The BCS Controversy is Good for your Brand

[caption id="attachment_56" align="aligncenter" width="300" caption="via UPI.com"][/caption] As week one of the 2010-11 college football season approaches, mention the Bowl Championship Series to a typical fan and get ready for a lecture. It’s unfair, it favors perennial heavyweights without giving up-and-coming teams a chance or it’s a shameless money-making scheme for the conferences and TV networks are a

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What is the Reality of Social Media?

[caption id="attachment_28" align="aligncenter" width="300" caption="via media bistro"][/caption] I recently wrote an article on what we as communicators can learn from reality tv in our social media endeavors. As marketing and PR professionals continue to wrap their arms around the power of social media and evaluate its role in their marketing mix, many are asking the same questions:  What is the future of

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