Championing Diversity at ColorComm Conference

    By Yakesha Cooper, Senior Account Executive, MSL We are all aware that a lack of gender and racial parity is a problem across many industries, including in public relations. ColorC ...

    Your Brain on Digital Content: A Neuroscience Study Explains the Impact of Marketing & PR

    By Spencer Gerrol, CEO and Founder, SPARK Neuro The Problem: Traditional Measurement in a Modern World When working to optimize marketing and public relations, brands have long str ...

    Transforming the Patient Experience with Immersive Technologies

    By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

    Corporate Responsibility in the Age of Instability

    by Luna Atamian, North American Head of Business Development The rise of trade protectionism; The travel ban on Muslim-majority countries; Cybersecurity threats; The decision to wi ...

    Publicis Took Onboarding to a New Level by Participating in Grueling, Basic Military Training With USAA

    From ADWeek - July 24, 2017 - By Katie Richards 30 Publicis employees learned what Zero PT Day is all about As an agency, it’s important to understand your client and the brand you ...

    Neuroscience Experiment Finds Earned Content is King When It Comes to Commerce

    Neuroscience Experiment Finds Earned Content is King When It Comes to Commerce Earned Articles Delivered Nearly 3.5 X the Purchase Intent as Traditional Digital Ads New York, 20 Ju ...

    MSLGROUP and HealthyWomen Announce a Pro Bono Partnership to Give Women a Voice in Advocating for Continued Coverage of Women’s Preventive Care Services

    WASHINGTON, March 14, 2017: MSLGROUP, Publicis Groupe’s strategic communications and engagement network, today announced the firm is joining forces with HealthyWomen, one of the na ...

      MSLGROUP Names Jon Hickey SVP of Corporate Communications in Boston

      BOSTON, February 27, 2017: MSLGROUP announced Jon Hickey has been hired as a senior vice president in its Corporate Communications Practice. Hickey, who started earlier this month, is based in Boston and reports to Danielle Wuschke, Boston managing director and U.S. operations lead for the firm. Hickey brings strong creative, integrated marketing communications planning and talent development skills that wi

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      Championing Diversity at ColorComm Conference

      By Yakesha Cooper, Senior Account Executive, MSL We are all aware that a lack of gender and racial parity is a problem across many industries, including in public relations. ColorComm, a professional networking organization for women of color in communications, wants to break those barriers and create a level playing field for minority women across the industry. Recently, I had the unique opportunity to att

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      Your Brain on Digital Content: A Neuroscience Study Explains the Impact of Marketing & PR

      By Spencer Gerrol, CEO and Founder, SPARK Neuro The Problem: Traditional Measurement in a Modern World When working to optimize marketing and public relations, brands have long struggled to understand the true impact of different types of media. Print, online publications, social media, television, and digital ads, to name a few, all form part of an overarching marketing strategy. However, the details of ho

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      Transforming the Patient Experience with Immersive Technologies

      By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has the potential to reshape the customer brand experience. Core to this promise are quantum leaps in customer centricity, but where this trend evolves from promise to practice can vary. Immersive Tech is becoming a crucial part of the

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      Corporate Responsibility in the Age of Instability

      by Luna Atamian, North American Head of Business Development The rise of trade protectionism; The travel ban on Muslim-majority countries; Cybersecurity threats; The decision to withdraw from the Paris Climate Accord; New healthcare policies; Food stamps cuts; Transgender troops ban. Whether you agree with these changes or not–which is not the purpose of this article anyway- there is no doubt that the past

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      Publicis Took Onboarding to a New Level by Participating in Grueling, Basic Military Training With USAA

      From ADWeek - July 24, 2017 - By Katie Richards 30 Publicis employees learned what Zero PT Day is all about As an agency, it’s important to understand your client and the brand you will be tasked with creating campaigns for. Publicis Groupe took that process of learning as much as possible about the client to the extreme last week. A group of 30 employees from across Publicis Groupe–including Saatchi &

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      Neuroscience Experiment Finds Earned Content is King When It Comes to Commerce

      Neuroscience Experiment Finds Earned Content is King When It Comes to Commerce Earned Articles Delivered Nearly 3.5 X the Purchase Intent as Traditional Digital Ads New York, 20 July 2017 – According to a neuroscience experiment sponsored by MSLGROUP on how the brain engages with and reacts to different forms of digital media, earned and brand-produced video content far surpassed traditional paid media in d

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