Always rallies influencers

    P&G’s Always inspired a self-esteem movement with the 2014 “#LikeAGirl” campaign. MSLGroup was tasked to enlist media and influencers to help make it viral. The agency targeted ...

    Pantene encourages women to #ShineStrong

    P&G brand Pantene created a new global platform called “Shine Strong” to empower young women. To promote it, the agency enlisted 13 influential Canadian beauty and lifestyle Yo ...

    A Government Shutdown This Week Will Depend On What Trump Considers A Win

    Donald Trump could consider a government shutdown as a political win or a loss. What he decides will determine if the federal government closes its doors this week. ...

    MSLGROUP and HealthyWomen Announce a Pro Bono Partnership to Give Women a Voice in Advocating for Continued Coverage of Women’s Preventive Care Services

    WASHINGTON, March 14, 2017: MSLGROUP, Publicis Groupe’s strategic communications and engagement network, today announced the firm is joining forces with HealthyWomen, one of the na ...

    Publicis Groupe Agency Team Wins USAA Account

    By Lindsay Stein. Published on October 11, 2016. [caption id="" align="aligncenter" width="642"] USAA - Never Stop Being Their Protector Credit: USAA[/caption] USAA has selected a ...

    MSLGROUP Launches Influence Platform to Redefine Role of Influence in Marketing

    New York, September 19, 2016 –  In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has ...

    Inside Innovation: MSLGROUP

    “Technology will continue to change PR as we know it” Our quest to seek out the world’s most innovative communications teams led us to New York in May where I met the inspiring Jef ...

      Always rallies influencers

      P&G’s Always inspired a self-esteem movement with the 2014 “#LikeAGirl” campaign. MSLGroup was tasked to enlist media and influencers to help make it viral. The agency targeted leading women’s lifestyle publications and news organizations and partnered with prominent Canadian women and girls’ advocates to share the #LikeAGirl message — from powerful NGOs to social influencers with engaged teen and femal

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      Pantene encourages women to #ShineStrong

      P&G brand Pantene created a new global platform called “Shine Strong” to empower young women. To promote it, the agency enlisted 13 influential Canadian beauty and lifestyle YouTubers to produce videos sharing how they #ShineStrong. They included a Pantene testimonial and a link to a coupon. The PR shop worked with ad agency Grey to develop a dedicated #ShineStrong tab on the Pantene North America YouTu

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      MSLGROUP and HealthyWomen Announce a Pro Bono Partnership to Give Women a Voice in Advocating for Continued Coverage of Women’s Preventive Care Services

      WASHINGTON, March 14, 2017: MSLGROUP, Publicis Groupe’s strategic communications and engagement network, today announced the firm is joining forces with HealthyWomen, one of the nation’s leading women’s health organizations, to give American women a voice in the debate over legislation to repeal and replace the Affordable Care Act. (ACA). As part of the agency’s commitment to corporate citizenship, HealthyW

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      Publicis Groupe Agency Team Wins USAA Account

      By Lindsay Stein. Published on October 11, 2016. [caption id="" align="aligncenter" width="642"] USAA - Never Stop Being Their Protector Credit: USAA[/caption] USAA has selected a Publicis Groupe team, includingRazorfish, Saatchi & Saatchi and others within the network, to handle all integrated marketing, communications and media after a competitive holding company review. Publicis Groupe landed the bus

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      MSLGROUP Launches Influence Platform to Redefine Role of Influence in Marketing

      New York, September 19, 2016 –  In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better deliver the true potential of influence in marketing and reputation at scale.  Called Conversation2Commerce, the offering puts MSLGROUP’s expertise in earned media an

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      Inside Innovation: MSLGROUP

      “Technology will continue to change PR as we know it” Our quest to seek out the world’s most innovative communications teams led us to New York in May where I met the inspiring Jeff Melton. Jeff is the senior vice president for global technology & platforms at MSLGROUP. Jeff is based in the New York office, however oversees technology partnerships across the agency globally. Here, he shares how technolo

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