Collegiality & Cooperation - Former MSL CEO Receives Gold Anvil

    “Collegiality & Cooperation” Speech of Louis Capozzi Receiving Gold Anvil from the PRSA   October 8, 2017 Thank you, Jane, thank you Karla Voth for putting on another amaz ...

    Riding the Next Wave of Digital Media

    By Joey Silver, Account Executive, MSL What is the importance of creating personalized experiences for consumers? For brands the answer is value – creating more value in the brand/ ...

    Earned Influence Continues to Reign Supreme

    Reposted from The Holmes Report 9/29/17 By Aarti Shah, The Holmes Report   Even as the boundaries of public relations are redrawn, earned influence continues to reign supreme as th ...

    Digital Health: 2017 Shaping Up To Be a Banner Year for VC Funding

    By Davida Dinerman, MSL Boston During the first half of 2017, investment in digital health start-ups shattered previous records with 188 digital health deals and $3.5 billion inves ...

    Measuring the Business Impact of Influence

    By Johanne Eliasson Reposted from the Native Advertising Institute 14 September 2017 As Chief Influence Strategist at MSL, Erin Lanuti is responsible for shaping and innovating MSL ...

    MSL Appoints Doug Busk as Managing Director of Atlanta Office

    Busk will also lead the evolution of MSL’s brand storytelling offering Atlanta – September 7, 2017 – MSL has tapped Doug Busk, Coca-Cola’s Global Group Director of Digital Communic ...

    MSL Named Organization of the Year

    Contact: Michael.echter@mslgroup.com; +1 646 500 7914 MSL Named Organization of the Year Wins Grand Stevie Award at International Business Awards with 55 Campaign Awards Paris, 24 ...

      Collegiality & Cooperation - Former MSL CEO Receives Gold Anvil

      “Collegiality & Cooperation” Speech of Louis Capozzi Receiving Gold Anvil from the PRSA   October 8, 2017 Thank you, Jane, thank you Karla Voth for putting on another amazing show, and thanks to the PRSA for this amazing honor. I stood on this stage twenty years ago to present this award to Hal Warner, a former Chair of PRSA and my colleague and friend.  I never imagined in my wildest dreams that o

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      Riding the Next Wave of Digital Media

      By Joey Silver, Account Executive, MSL What is the importance of creating personalized experiences for consumers? For brands the answer is value – creating more value in the brand/consumer relationship. And, when the consumer feels valued, all parties win. According to Bob Lord, Chief Digital Officer of IBM, at dmexco (Digital Marketing Exposition and Conference) in Cologne, Germany, brands must put the con

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      Earned Influence Continues to Reign Supreme

      Reposted from The Holmes Report 9/29/17 By Aarti Shah, The Holmes Report   Even as the boundaries of public relations are redrawn, earned influence continues to reign supreme as the industry’s most enduring, valued output. Yet one of the industry’s most stubborn challenges is the limitation of influence: a short shelf-life restricted by the publisher's reach, the influencer's power, the time frame in which

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      Digital Health: 2017 Shaping Up To Be a Banner Year for VC Funding

      By Davida Dinerman, MSL Boston During the first half of 2017, investment in digital health start-ups shattered previous records with 188 digital health deals and $3.5 billion invested. The amount invested in the first half of 2017 was 82 percent of the total invested in 2016. There is also strong evidence that venture capitalists (VCs) are continuing to seek out the right companies to help finance. In the p

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      Measuring the Business Impact of Influence

      By Johanne Eliasson Reposted from the Native Advertising Institute 14 September 2017 As Chief Influence Strategist at MSL, Erin Lanuti is responsible for shaping and innovating MSL’s vision and offerings around influence. This vision led to the creation of a new global hybrid offering between all of Publicis Communications and Publicis Media agencies called Conversation2Commerce. Under the supervision of Ar

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      MSL Appoints Doug Busk as Managing Director of Atlanta Office

      Busk will also lead the evolution of MSL’s brand storytelling offering Atlanta – September 7, 2017 – MSL has tapped Doug Busk, Coca-Cola’s Global Group Director of Digital Communications and Social Media to serve as the Managing Director of its Atlanta office.  During his time at The Coca-Cola Company, Doug led the evolution and international expansion of the Coca-Cola Journey storytelling platform, growing

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      MSL Named Organization of the Year

      Contact: Michael.echter@mslgroup.com; +1 646 500 7914 MSL Named Organization of the Year Wins Grand Stevie Award at International Business Awards with 55 Campaign Awards Paris, 24 August 2017 – MSL, the global public relations network of Publicis Groupe, has been recognized by the Stevie ® Awards with its top award, a Grand Stevie® as the Most Honored Organization of the Year in the International Business A

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