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    Global Social Listening Takeaways from the First Presidential Debate

    One lesson about social media that we share with our clients is this: anyone can listen to everyone. The social listening tools that are widely available allow anyone to plug in an ...

    Trump And Clinton Will Avoid Talking About The Budget During The Debate

    I really hope I’m wrong about this. Even if they’re specifically asked about it, neither Donald Trump nor Hillary Clinton are likely to talk much about the deficit, national debt o ...

    MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

    PR is extremely powerful, delivering priceless earned advocacy and influence in the form of news articles, reviews and influencer commentary. Of course, it also has its traditional ...

    MSLGROUP Launches Influence Platform to Redefine Role of Influence in Marketing

    New York, September 19, 2016 –  In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has ...

    MSLGROUP Expands US Leadership Responsibilities

    New York, September 9, 2016; As part of its ongoing strategy to integrate its operations across the U.S. and align with Publicis Groupe’s priorities of collaboration, client servic ...

    Inside Innovation: MSLGROUP

    “Technology will continue to change PR as we know it” Our quest to seek out the world’s most innovative communications teams led us to New York in May where I met the inspiring Jef ...

    MSLGROUP Names Stephanie Smith to Global Client, Development Role

    The firm credited her with growing its relationship with Netflix from project-based work to a global account. NEW YORK: MSLGroup has promoted Stephanie Smith to global chief client ...

      Global Social Listening Takeaways from the First Presidential Debate

      One lesson about social media that we share with our clients is this: anyone can listen to everyone. The social listening tools that are widely available allow anyone to plug in and listen, but it still takes real skill to sort signal from noise. With this in mind, Qorvis MSLGROUP monitored Twitter conversations surrounding the first U.S. presidential debate among elites and influencers in the G20 nations.

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      Trump And Clinton Will Avoid Talking About The Budget During The Debate

      I really hope I’m wrong about this. Even if they’re specifically asked about it, neither Donald Trump nor Hillary Clinton are likely to talk much about the deficit, national debt or anything else having to do with the federal budget during the first presidential debate on Monday night. And they absolutely should [...]

      Read more »

      MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

      PR is extremely powerful, delivering priceless earned advocacy and influence in the form of news articles, reviews and influencer commentary. Of course, it also has its traditional limitations: a short shelf-life, imprecision in terms of audience targeting and it’s difficult to measure. This has caused many marketers to both underutilize and undervalue earned influence in their marketing mix, despite the fa

      Read more »

      MSLGROUP Launches Influence Platform to Redefine Role of Influence in Marketing

      New York, September 19, 2016 –  In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better deliver the true potential of influence in marketing and reputation at scale.  Called Conversation2Commerce, the offering puts MSLGROUP’s expertise in earned media an

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      MSLGROUP Expands US Leadership Responsibilities

      New York, September 9, 2016; As part of its ongoing strategy to integrate its operations across the U.S. and align with Publicis Groupe’s priorities of collaboration, client service and growth, MSLGROUP has asked several senior leaders in the U.S. to take on expanded roles and responsibilities: Danielle Wuschke will take on a U.S.-wide role, leading operations across the country and working closely with the

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      Inside Innovation: MSLGROUP

      “Technology will continue to change PR as we know it” Our quest to seek out the world’s most innovative communications teams led us to New York in May where I met the inspiring Jeff Melton. Jeff is the senior vice president for global technology & platforms at MSLGROUP. Jeff is based in the New York office, however oversees technology partnerships across the agency globally. Here, he shares how technolo

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      MSLGROUP Names Stephanie Smith to Global Client, Development Role

      The firm credited her with growing its relationship with Netflix from project-based work to a global account. NEW YORK: MSLGroup has promoted Stephanie Smith to global chief client and development officer, a new position at the agency. She was previously North American chief editorial officer. Smith will report to Guillaume Herbette, global CEO, and will be based in the agency’s New York office. She will wo

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