Engagement Under the Microscope at PR Council’s Critical Issues Forum

    By Melody Kimmel, Senior Vice President & Media Training Lead, N.A. More than 250 communications and marketing leaders, including a table of MSL colleagues from three offices, ...

    Measuring the Business Impact of Influence

    By Johanne Eliasson Reposted from the Native Advertising Institute 14 September 2017 As Chief Influence Strategist at MSL, Erin Lanuti is responsible for shaping and innovating MSL ...

    MSL Appoints Doug Busk as Managing Director of Atlanta Office

    Busk will also lead the evolution of MSL’s brand storytelling offering Atlanta – September 7, 2017 – MSL has tapped Doug Busk, Coca-Cola’s Global Group Director of Digital Communic ...

    Have We Reached The End Of Brand Purpose?

    By Alex Brownsell 28 Aug 2017 // 7:07AM GMT From The Holmes Report Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CS ...

    MSL Shines with The Home for Little Wanderers

    By Paul Michael Marinello, Corporate Communications Manager, MSL Boston, Massachusetts A proverb says: it takes a village or an entire community to raise a child. In Boston, some o ...

    MSL Named Organization of the Year

    Contact: Michael.echter@mslgroup.com; +1 646 500 7914 MSL Named Organization of the Year Wins Grand Stevie Award at International Business Awards with 55 Campaign Awards Paris, 24 ...

    Championing Diversity at ColorComm Conference

    By Yakesha Cooper, Senior Account Executive, MSL We are all aware that a lack of gender and racial parity is a problem across many industries, including in public relations. ColorC ...

      Engagement Under the Microscope at PR Council’s Critical Issues Forum

      By Melody Kimmel, Senior Vice President & Media Training Lead, N.A. More than 250 communications and marketing leaders, including a table of MSL colleagues from three offices, gathered in New York on September 19th for the PR Council’s Critical Issues Forum. An agenda packed with six panels dissected 5G PR: Power. Speed. Connection. More. Engagement was under the microscope. The day kicked off with a CM

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      Measuring the Business Impact of Influence

      By Johanne Eliasson Reposted from the Native Advertising Institute 14 September 2017 As Chief Influence Strategist at MSL, Erin Lanuti is responsible for shaping and innovating MSL’s vision and offerings around influence. This vision led to the creation of a new global hybrid offering between all of Publicis Communications and Publicis Media agencies called Conversation2Commerce. Under the supervision of Ar

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      MSL Appoints Doug Busk as Managing Director of Atlanta Office

      Busk will also lead the evolution of MSL’s brand storytelling offering Atlanta – September 7, 2017 – MSL has tapped Doug Busk, Coca-Cola’s Global Group Director of Digital Communications and Social Media to serve as the Managing Director of its Atlanta office.  During his time at The Coca-Cola Company, Doug led the evolution and international expansion of the Coca-Cola Journey storytelling platform, growing

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      Have We Reached The End Of Brand Purpose?

      By Alex Brownsell 28 Aug 2017 // 7:07AM GMT From The Holmes Report Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. Alex Brownsell talks to CMOs, including the marketer behind 'Fearless Girl', to find out where brands are going wrong. Rema Vasan, EVP and a global client director at MSL and a Cannes Lions 2017 jury member, admits th

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      MSL Shines with The Home for Little Wanderers

      By Paul Michael Marinello, Corporate Communications Manager, MSL Boston, Massachusetts A proverb says: it takes a village or an entire community to raise a child. In Boston, some of that village consists of account executives, corporate communications professionals and a managing director with a vision. When Danielle Wuschke arrived at MSL, she recognized that while community engagement is critical, is was

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      MSL Named Organization of the Year

      Contact: Michael.echter@mslgroup.com; +1 646 500 7914 MSL Named Organization of the Year Wins Grand Stevie Award at International Business Awards with 55 Campaign Awards Paris, 24 August 2017 – MSL, the global public relations network of Publicis Groupe, has been recognized by the Stevie ® Awards with its top award, a Grand Stevie® as the Most Honored Organization of the Year in the International Business A

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      Championing Diversity at ColorComm Conference

      By Yakesha Cooper, Senior Account Executive, MSL We are all aware that a lack of gender and racial parity is a problem across many industries, including in public relations. ColorComm, a professional networking organization for women of color in communications, wants to break those barriers and create a level playing field for minority women across the industry. Recently, I had the unique opportunity to att

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