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    Facebook Advertising: The Key to Building Brand Presence

    It’s hard to imagine a world today without Facebook. It seems that more and more of our time is spent on this all-encompassing social networking site. Most of us would never rememb ...

    The Next Best Thing Since…The Today Show?

    National morning broadcast…the Holy Grail of earned media placements. For most of us, the scene plays on repeat quite regularly. Begin Scene: You’re on a conference call with a cli ...

    The Gamification of Healthcare – Wellness@Work with MSLGROUP

    Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical ...

    Nine wins for MSGLROUP at Prestigious IPRA awards

    Paris, 2 July 2014:  With client campaigns focusing on consumer PR, digital media relations, social media for PR and tech PR, MSLGROUP is one of the two top performing PR agency ne ...

    PRWeek Power List 2014: Power Principals

    In an evolving comms landscape, these 50 power players have the blueprint for effective global strategies as companies expand into new markets to increase growth and agencies promo ...

    The Cannes Factor

    This bylined story appeared on 6-25-2014 in The Holmes Report. By Stephanie Agresta, Global Practice Director, Social Media and Digital, MSLGROUP I’ve come out of Cannes 2014 convi ...

    MSLGROUP in Boston Recognized 19 Times at Bell Ringer Awards

    Healthcare, Technology, Consumer and Cause Work Spotlighted Boston, June 11, 2014 -- MSLGROUP, Publicis Groupe’s strategic communications and engagement network, today announced th ...

      Facebook Advertising: The Key to Building Brand Presence

      It’s hard to imagine a world today without Facebook. It seems that more and more of our time is spent on this all-encompassing social networking site. Most of us would never remember a birthday without it! This is no different for companies; it is becoming a necessity for brands to have a presence on Facebook. […]

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      The Next Best Thing Since…The Today Show?

      National morning broadcast…the Holy Grail of earned media placements. For most of us, the scene plays on repeat quite regularly. Begin Scene: You’re on a conference call with a client looking to execute a new campaign. Before you finish walking through your exceptional media strategy, the client blurts out, “What can we do to get ourselves on one of the morning shows? Would the Today Show have any interest

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      Nine wins for MSGLROUP at Prestigious IPRA awards

      Paris, 2 July 2014:  With client campaigns focusing on consumer PR, digital media relations, social media for PR and tech PR, MSLGROUP is one of the two top performing PR agency networks at the IPRA awards, announced today. Wins include: Turn the Channel to Al Jazeera America, in the ‘Launch of a New Service’ category (Qorvis work entered under Qorvis MSLGROUP) Ken Delmar, the Paper-towel Picasso for P&

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      PRWeek Power List 2014: Power Principals

      In an evolving comms landscape, these 50 power players have the blueprint for effective global strategies as companies expand into new markets to increase growth and agencies promote their integrated business models. PRWeek enlisted mentors, colleagues, and friends to best describe what puts these influential PR pros in a class by themselves. Olivier Fleurot CEO, MSLGroup Olivier Fleurot orchestrated some s

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      The Cannes Factor

      This bylined story appeared on 6-25-2014 in The Holmes Report. By Stephanie Agresta, Global Practice Director, Social Media and Digital, MSLGROUP I’ve come out of Cannes 2014 convinced that earned media and influencer marketing is a powerful part of the future, and that creativity plays a huge role in making them work. The power of a story is often directly proportional to the level of creativity. Creativit

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      MSLGROUP in Boston Recognized 19 Times at Bell Ringer Awards

      Healthcare, Technology, Consumer and Cause Work Spotlighted Boston, June 11, 2014 -- MSLGROUP, Publicis Groupe’s strategic communications and engagement network, today announced that its Boston office has won 19 Bell Ringer Awards at the 46th annual Bell Ringer Awards ceremony earlier this week.  The wins included three Gold Bells, eight Silver Bells, four Bronze Bells as well as four additional merit award

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