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    MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

    PR is extremely powerful, delivering priceless earned advocacy and influence in the form of news articles, reviews and influencer commentary. Of course, it also has its traditional ...

    Test Post

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    Arab-American Pollster Jim Zogby on Donald Trump’s Influence This Election

    The election may not be changing the political leanings of America’s ethnic groups, but it is having an effect on the attitude of Americans about the Arab American community. Zogby ...

    MSLGROUP Launches Influence Platform to Redefine Role of Influence in Marketing

    New York, September 19, 2016 –  In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has ...

    MSLGROUP Expands US Leadership Responsibilities

    New York, September 9, 2016; As part of its ongoing strategy to integrate its operations across the U.S. and align with Publicis Groupe’s priorities of collaboration, client servic ...

    Inside Innovation: MSLGROUP

    “Technology will continue to change PR as we know it” Our quest to seek out the world’s most innovative communications teams led us to New York in May where I met the inspiring Jef ...

    MSLGROUP Names Stephanie Smith to Global Client, Development Role

    The firm credited her with growing its relationship with Netflix from project-based work to a global account. NEW YORK: MSLGroup has promoted Stephanie Smith to global chief client ...

      MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

      PR is extremely powerful, delivering priceless earned advocacy and influence in the form of news articles, reviews and influencer commentary. Of course, it also has its traditional limitations: a short shelf-life, imprecision in terms of audience targeting and it’s difficult to measure. This has caused many marketers to both underutilize and undervalue earned influence in their marketing mix, despite the fa

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      Test Post

      Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc dictum, lacus vel fringilla molestie, dui nunc malesuada arcu, quis posuere nibh odio ac purus. Cras lobortis ligula sagittis orci venenatis, nec tempor lectus consectetur. Proin eget volutpat purus, quis porttitor sem. Duis enim ligula, condimentum eu tincidunt non, hendrerit vitae metus. Sed rhoncus, quam in […] The post Test Post appeared firs

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      Arab-American Pollster Jim Zogby on Donald Trump’s Influence This Election

      The election may not be changing the political leanings of America’s ethnic groups, but it is having an effect on the attitude of Americans about the Arab American community. Zogby states that hate crimes, while nothing new, are still occurring after a sharp increase following the 9/11 attacks. The increase in negativity toward the community, however, is equally matched by positive support from additional g

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      MSLGROUP Launches Influence Platform to Redefine Role of Influence in Marketing

      New York, September 19, 2016 –  In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better deliver the true potential of influence in marketing and reputation at scale.  Called Conversation2Commerce, the offering puts MSLGROUP’s expertise in earned media an

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      MSLGROUP Expands US Leadership Responsibilities

      New York, September 9, 2016; As part of its ongoing strategy to integrate its operations across the U.S. and align with Publicis Groupe’s priorities of collaboration, client service and growth, MSLGROUP has asked several senior leaders in the U.S. to take on expanded roles and responsibilities: Danielle Wuschke will take on a U.S.-wide role, leading operations across the country and working closely with the

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      Inside Innovation: MSLGROUP

      “Technology will continue to change PR as we know it” Our quest to seek out the world’s most innovative communications teams led us to New York in May where I met the inspiring Jeff Melton. Jeff is the senior vice president for global technology & platforms at MSLGROUP. Jeff is based in the New York office, however oversees technology partnerships across the agency globally. Here, he shares how technolo

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      MSLGROUP Names Stephanie Smith to Global Client, Development Role

      The firm credited her with growing its relationship with Netflix from project-based work to a global account. NEW YORK: MSLGroup has promoted Stephanie Smith to global chief client and development officer, a new position at the agency. She was previously North American chief editorial officer. Smith will report to Guillaume Herbette, global CEO, and will be based in the agency’s New York office. She will wo

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