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    Always #LikeAGirl By MSLGroup And Leo Burnett Takes Top PR Honours At Cannes

    CANNES—Always #LikeAGirl, the MSLGroup/Leo Burnett campaign that aimed to turn an insult into a movement for confidence among teenage girls, has scooped top honours at the 2015 Can ...

    The key to improving healthcare: It’s about the data

    To conclude MSLGROUP Boston’s HIMSS15 video series, Senior Media and Content Strategist Don Fluckinger spoke with three clients about what they were showcasing at their booths, and ...

    Pay No Attention To GOP Efforts To Repeal Obamacare Through The Budget

    I first posted last January about how the Republicans’ hopes (“plans” would be too strong a term) to repeal Obamacare through reconciliation were, to be polite, highly unlikely to ...

    How to create a Cannes Lions Grand Prix winner

    Leo Burnett Canada CEO and chief creative officer Judy John explains the process behind Procter & Gamble's Always #LikeAGirl campaign, this year's Cannes Lions PR Grand Prix wi ...

    PR Lessons Learned In 1H 2015: Part One

    With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our ...

    MSLGROUP Sponsors Cannes Extra Panel

    “Building a House of Disruptive Innovation”  Cannes, France; June 21, 2015 – MSLGROUP and PRWeek/Haymarket Media are co-sponsoring an exclusive Cannes Extra event at Cannes Lions I ...

    MSLGROUP Clients Celebrate 21 Major Awards in Last Week

    New York, June 10, 2015:  MSLGROUP clients have been recognized with an unprecedented 21 major awards within the last week, including 19 in a single night on Thursday, June 4.  Wit ...

      Always #LikeAGirl By MSLGroup And Leo Burnett Takes Top PR Honours At Cannes

      CANNES—Always #LikeAGirl, the MSLGroup/Leo Burnett campaign that aimed to turn an insult into a movement for confidence among teenage girls, has scooped top honours at the 2015 Cannes PR Lions.The effort triumphed from a field that included almost 2,000 entries. The campaign's core insight, based on empowering girls during puberty, helped P&G brand Always spawn a trending conversation that ultimately bu

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      The key to improving healthcare: It’s about the data

      To conclude MSLGROUP Boston’s HIMSS15 video series, Senior Media and Content Strategist Don Fluckinger spoke with three clients about what they were showcasing at their booths, and what problems they solved en route to improving healthcare. While these vendors work across very diverse areas of healthcare IT spectrum, the one focus they have in common […]

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      Pay No Attention To GOP Efforts To Repeal Obamacare Through The Budget

      I first posted last January about how the Republicans’ hopes (“plans” would be too strong a term) to repeal Obamacare through reconciliation were, to be polite, highly unlikely to be successful. But events over the past two weeks have made any attempt to use the congressional budget process to repeal or [...]

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      How to create a Cannes Lions Grand Prix winner

      Leo Burnett Canada CEO and chief creative officer Judy John explains the process behind Procter & Gamble's Always #LikeAGirl campaign, this year's Cannes Lions PR Grand Prix winner. What was the key insight of Always #LikeAGirl? We did some research and discovered girls lose their confidence twice as much as boys and it’s at its height at the start of puberty. Always, a brand that is all about championi

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      PR Lessons Learned In 1H 2015: Part One

      With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our clients. Without further ado: 1. In times of crisis, early, frequent, honest communication that provides next steps is best. […]

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      MSLGROUP Sponsors Cannes Extra Panel

      “Building a House of Disruptive Innovation”  Cannes, France; June 21, 2015 – MSLGROUP and PRWeek/Haymarket Media are co-sponsoring an exclusive Cannes Extra event at Cannes Lions International Festival of Creativity on Tuesday, June 23 with some of the top disruptive brands and thinkers in the world, including representatives from Uber, Blippar, Mondelez, PayPal, Mars and the creative visionary behind the a

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      MSLGROUP Clients Celebrate 21 Major Awards in Last Week

      New York, June 10, 2015:  MSLGROUP clients have been recognized with an unprecedented 21 major awards within the last week, including 19 in a single night on Thursday, June 4.  With 12 major awards in total, the big winner was the #LikeAGirl campaign for Procter & Gamble’s (P&G) Always brand which scored four Gold Effies, two Silver Effies, four PRSA Silver Anvil Awards, a PRSA Bronze Anvil and an I

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