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    PR Summit: ‘Comedy Is The Art of Masterful Empathy’

    Aarti Shah | The Holmes Report | 28 Oct 2014 MIAMI — As brands look to comedy to connect with consumers, tapping into the creative process and empathy are key — these were among th ...

    Winning with Wit: Branded Entertainment and the Age of Viral Humor

    What makes the secrets to branded humor so elusive is that there is no single solution and hardly any firm rules. But we’ve probed our expert panelists for their thoughts, favorite ...

    The GOP's Election B-S About The B-S Commission

    The Republican Party has proven this election that President Obama was correct when he didn’t automatically support the recommendations of the two chairs of the National Commission ...

    4 Reasons Federal Spending Will Be Higher Next Year

    The general expectation is that this November’s election results will produce a political situation that is ripe for more budget cutting. The combination of a new Republican majori ...

    Stop And Smell The Roses: Final 2014 Federal Deficit Fell...Big Time

    The deficit trolls came out in force in response to my two recent posts (take a look at the comments here and here) about the precipitously dropping federal deficit. In traditional ...

    MSLGROUP’s McClennan Elected to Lead Public Relations Society of America in 2016

    WASHINGTON, D.C. (Oct. 11, 2014) — The Public Relations Society of America (PRSA)’s Leadership Assembly voted today to elect Mark W. McClennan, APR, chair of the Society for 2016. ...

    Two Global SABRE Awards!

    Paris, Stockholm and New York, October 8, 2014:  MSLGROUP has been recognized by The Holmes Report Global SABRE jury as the agency behind two of the 50 “best in the world” public r ...

      PR Summit: ‘Comedy Is The Art of Masterful Empathy’

      Aarti Shah | The Holmes Report | 28 Oct 2014 MIAMI — As brands look to comedy to connect with consumers, tapping into the creative process and empathy are key — these were among the observations from a panel focused on ‘Winning with Wit’ led by MSLGroup’s Stephanie Agresta. Brand humor that resonates often comes from brands collaborating with the entertainment industry.  As an example of this, the panel poi

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      Winning with Wit: Branded Entertainment and the Age of Viral Humor

      What makes the secrets to branded humor so elusive is that there is no single solution and hardly any firm rules. But we’ve probed our expert panelists for their thoughts, favorite examples and asked them to break it down – how does branded humor work? We looked at some of the best examples and drew some insights. Read on to learn how brands can step past the fear of using comedy and learn to better engage

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      The GOP's Election B-S About The B-S Commission

      The Republican Party has proven this election that President Obama was correct when he didn’t automatically support the recommendations of the two chairs of the National Commission on Fiscal Responsibility and Reform, which is much better known as the Bowles-Simpson (or as I typically call it, the B-S) commission. First, some [...]

      Read more »

      4 Reasons Federal Spending Will Be Higher Next Year

      The general expectation is that this November’s election results will produce a political situation that is ripe for more budget cutting. The combination of a new Republican majority in the Senate combined with the continuing (and probably slightly larger) GOP majority in the House will mean that federal spending will [...]

      Read more »

      Stop And Smell The Roses: Final 2014 Federal Deficit Fell...Big Time

      The deficit trolls came out in force in response to my two recent posts (take a look at the comments here and here) about the precipitously dropping federal deficit. In traditional online troll-like behavior, they either flat out refused to believe me, said the government was lying, said I was [...]

      Read more »

      MSLGROUP’s McClennan Elected to Lead Public Relations Society of America in 2016

      WASHINGTON, D.C. (Oct. 11, 2014) — The Public Relations Society of America (PRSA)’s Leadership Assembly voted today to elect Mark W. McClennan, APR, chair of the Society for 2016. McClennan, senior vice president, social media services, MSLGROUP, will serve as PRSA’s chair-elect on the national Board of Directors in 2015. The Leadership Assembly, a group of more than 300 delegates representing PRSA’s Distri

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      Two Global SABRE Awards!

      Paris, Stockholm and New York, October 8, 2014:  MSLGROUP has been recognized by The Holmes Report Global SABRE jury as the agency behind two of the 50 “best in the world” public relations campaigns. The winning campaigns were selected from more than 5,000 entries to The Holmes Report’s regional SABRE Awards competition. The Global SABRE Awards will be presented at The Holmes Report’s Global Public Relation

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