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    #ICYMI: PRSA Boston’s The Digital Agency Event

    By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piec ...

    Tannen: Ethical behavior a critical factor in corporate reputation

    Money managers say they are prioritizing ethics. Why? Because they can save valuable time and money and lead to more customers. Added July 16, 2014 by Andy Tannen, MSLGroup Warren ...

    Qorvis MSLGROUP Promotes Shereen Soghier to Senior Vice President, Plus 10 Additional Agency-Wide Promotions

    Washington, July 17, 2014 -- Qorvis MSLGROUP announced 11 promotions across all levels, including agency veteran Shereen Soghier to senior vice president.  Soghier, who has been wi ...

    Using sustainability to help sell your brand

    Why is it that many brand managers still become surprisingly diffident when it comes to sustainability communications? Aren’t these the same brand managers who boast about their qu ...

    MSLGROUP Bolsters North America Health Practice with Significant Appointments

    NEW YORK, July 14, 2014 -- MSLGROUP, Publicis Groupe’s strategic communications and engagement network, has made multiple senior appointments to its expanding North America Health ...

    MSLGroup hires GE Healthcare’s Gibson-Wright for new client-engagement role

    By Laura Nichols, PRWeek US Gibson-Wright returned to MSLGroup in June from her role as global PR leader for medical diagnostics at GE Healthcare, having worked at the company sinc ...

    NY Times Op-Ed: Why Congress Keeps Ignoring Its Own Budget Law by Stan Collender

    This story originally appeared on The Opinion Pages of The New York Times on Friday, July 11, 2014.   By Stan Collender, op-ed contributor WITH all the crazy things that have happe ...

      #ICYMI: PRSA Boston’s The Digital Agency Event

      By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of […]

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      Tannen: Ethical behavior a critical factor in corporate reputation

      Money managers say they are prioritizing ethics. Why? Because they can save valuable time and money and lead to more customers. Added July 16, 2014 by Andy Tannen, MSLGroup Warren Buffett has been quoted on what he looks for when hiring: "Somebody once said that in looking for people to hire, you look for three qualities – integrity, intelligence, and energy. And if you don’t have the first, the other two w

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      Qorvis MSLGROUP Promotes Shereen Soghier to Senior Vice President, Plus 10 Additional Agency-Wide Promotions

      Washington, July 17, 2014 -- Qorvis MSLGROUP announced 11 promotions across all levels, including agency veteran Shereen Soghier to senior vice president.  Soghier, who has been with the agency for 14 years, will join the senior leadership team and direct international accounts from her office in the Middle East. “I’m thrilled to announce the promotion of Shereen Soghier, who has worked side by side with me

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      Using sustainability to help sell your brand

      Why is it that many brand managers still become surprisingly diffident when it comes to sustainability communications? Aren’t these the same brand managers who boast about their quarterly net outside sales, their new “groundbreaking” product innovations and proprietary consumer marketing knowledge? 2014 has shown us two things. Sustainable (in its widest not just environmental sense) brands have the power t

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      MSLGROUP Bolsters North America Health Practice with Significant Appointments

      NEW YORK, July 14, 2014 -- MSLGROUP, Publicis Groupe’s strategic communications and engagement network, has made multiple senior appointments to its expanding North America Health Practice. The agency hired Aleisia Gibson-Wright to its staff in New York from GE Healthcare where she was Global PR Leader - Medical Diagnostics and led global public relations strategy and execution.  The agency also appointed h

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      MSLGroup hires GE Healthcare’s Gibson-Wright for new client-engagement role

      By Laura Nichols, PRWeek US Gibson-Wright returned to MSLGroup in June from her role as global PR leader for medical diagnostics at GE Healthcare, having worked at the company since 2010. NEW YORK: MSLGroup has appointed Aleisia Gibson-Wright, formerly GE Healthcare’s global PR leader for medical diagnostics, to the newly created position of SVP and regional client-engagement director. She is reporting to S

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      NY Times Op-Ed: Why Congress Keeps Ignoring Its Own Budget Law by Stan Collender

      This story originally appeared on The Opinion Pages of The New York Times on Friday, July 11, 2014.   By Stan Collender, op-ed contributor WITH all the crazy things that have happened with the federal budget in recent years — the fiscal cliff, government shutdowns and sequesters — it’s hard to imagine that in some ways the situation was worse 40 years ago. Back then, there were no budget committees and no n

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