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    Jeff Melton: 40 Under 40 2015

    SVP, global technology and platforms, MSLGroup Before clients knew they wanted data, Jeff Melton was weighing, measuring, and figuring out where their dollars should go back in 200 ...

    Chance Of A Shutdown Now 40 Percent...And Rising

    A government shutdown is still not the most likely outcome when the fiscal year begins on October 1. But it not only still can’t be dismissed, based on what happened week last week ...

    Big Budget Fail: Congress Is Seriously Screwing Up Reconciliation

    The fiscal 2016 budget resolution Congress adopted earlier this year included what’s known in the federal budget biz as “reconciliation instructions” (see sections 2001 and 2002), ...

    MSLGROUP Launches Fifth Annual Cause Initiative Offering Pro Bono Services to New York Non-Profit

    NEW YORK, July 14, 2015; Today MSLGROUP, Publicis Groupe’s strategic communications and engagement network, has launched its fifth annual Generation Activation Be:CAUSE Grant and h ...

    IT Security Pros Primed for Black Hat Videos & RSA Speaking Submissions

    This week, RSA Conference will open its speaking submission process for next year’s event, scheduled for late February in San Francisco. And not too far from now in early August, L ...

    ‘Strangling agency fees’ will harm innovation, warns Mondelez International’s Hernandez

    Brands should look at their agency model to make sure they are not "strangling fees," according to Josep Hernandez, the senior director for communications planning at Mondelez Inte ...

    MSLGROUP Sponsors Cannes Extra Panel

    “Building a House of Disruptive Innovation”  Cannes, France; June 21, 2015 – MSLGROUP and PRWeek/Haymarket Media are co-sponsoring an exclusive Cannes Extra event at Cannes Lions I ...

      Jeff Melton: 40 Under 40 2015

      SVP, global technology and platforms, MSLGroup Before clients knew they wanted data, Jeff Melton was weighing, measuring, and figuring out where their dollars should go back in 2006 as a young analyst at 360i.Before turning 30, he had reached senior management status, leading large teams of 60-plus people, all while innovating in one of the industry’s hottest areas: measurement. At digital shop Mr. Youth, n

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      Big Budget Fail: Congress Is Seriously Screwing Up Reconciliation

      The fiscal 2016 budget resolution Congress adopted earlier this year included what’s known in the federal budget biz as “reconciliation instructions” (see sections 2001 and 2002), that is, directives to House and Senate committees to recommend policy changes that will reduce the deficit. The committees’ recommendations are supposed to be [...]

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      MSLGROUP Launches Fifth Annual Cause Initiative Offering Pro Bono Services to New York Non-Profit

      NEW YORK, July 14, 2015; Today MSLGROUP, Publicis Groupe’s strategic communications and engagement network, has launched its fifth annual Generation Activation Be:CAUSE Grant and has invited New York-based non-profits to apply for a pro bono professional communications program supporting the theme “Harboring the Creative Spirit of New York City Youth.” As an agency that prides itself on creative thinking an

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      IT Security Pros Primed for Black Hat Videos & RSA Speaking Submissions

      This week, RSA Conference will open its speaking submission process for next year’s event, scheduled for late February in San Francisco. And not too far from now in early August, Las Vegas will play host to the Black Hat USA conference. At MSLGROUP, we’re busy on both fronts. For RSA Conference, we’re analyzing accepted abstracts […]

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      ‘Strangling agency fees’ will harm innovation, warns Mondelez International’s Hernandez

      Brands should look at their agency model to make sure they are not "strangling fees," according to Josep Hernandez, the senior director for communications planning at Mondelez International. Cannes Lions: PR Week US hosts session on disruptive innovation During a panel discussion on disruptive innovation at the International Festival of Creativity in Cannes today, Hernandez said pushing fees down will impac

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      MSLGROUP Sponsors Cannes Extra Panel

      “Building a House of Disruptive Innovation”  Cannes, France; June 21, 2015 – MSLGROUP and PRWeek/Haymarket Media are co-sponsoring an exclusive Cannes Extra event at Cannes Lions International Festival of Creativity on Tuesday, June 23 with some of the top disruptive brands and thinkers in the world, including representatives from Uber, Blippar, Mondelez, PayPal, Mars and the creative visionary behind the a

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