To visit the website for MSLGROUP in Canada, click here.

    Your Corporate and Brand Reputation Is Now In The Hands of Millennials

    MSLGROUP has launched a global primer on ‘The Future of Reputation’ that offers tremendous insights for corporate communications professionals. 'The Future of Reputation' is a coll ...

    MSLGROUP Launches Culinary Content Studio

    SEATTLE, April 22 – MSLGROUP, long a leader in food and beverage PR, has taken a big step further into the world of social food, launching a Culinary Content Studio designed expres ...

    New Publication Looks At The Future Of Reputation Management

    Paris, 17 April 2014:  MSLGROUP, Publicis Groupe's strategic communications and engagement company, today launched its latest publication, with clear counsel for senior global exec ...

    Qorvis MSLGroup brings on Raytheon’s Strubhar as SVP

    Laura Nichols | April 14, 2014 Qorvis MSLGroup has named Keith Strubhar as SVP. WASHINGTON: Qorvis MSLGroup has named Keith Strubhar as SVP. He is the former director of communicat ...

    Tic Tac gives Millennials the chance to design their own packs

    By Lindsay Stein | April 7, 2014 Ferrero USA's Tic Tac brand is kicking off an initiative to engage Millennials by allowing them to create their own virtual Tic Tac packs online an ...

    South by Southwest (SXSW) Recap

    By Matt Dickman, SVP, Global Social and Digital, MSLGROUP in North America I have a somewhat different view of SXSW than many of my colleagues and peers in the industry, having att ...

    Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

    By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future.  Success ...

      Your Corporate and Brand Reputation Is Now In The Hands of Millennials

      MSLGROUP has launched a global primer on ‘The Future of Reputation’ that offers tremendous insights for corporate communications professionals. 'The Future of Reputation' is a collection of 14 articles, authored by the network's reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, including Scott Beaudoin, Global Director of our Corporate & Bran

      Read more »

      MSLGROUP Launches Culinary Content Studio

      SEATTLE, April 22 – MSLGROUP, long a leader in food and beverage PR, has taken a big step further into the world of social food, launching a Culinary Content Studio designed expressly for digital content development and production. The agency has operated in-house consumer and foodservice test kitchens in Seattle for well over half a century, but the new facility – the sixth iteration of its in-house kitche

      Read more »

      New Publication Looks At The Future Of Reputation Management

      Paris, 17 April 2014:  MSLGROUP, Publicis Groupe's strategic communications and engagement company, today launched its latest publication, with clear counsel for senior global executives among whom corporate reputation is considered the most important strategic risk for big business today*. 'The Future of Reputation' is a collection of 14 articles, authored by the network's reputation management experts in

      Read more »

      Qorvis MSLGroup brings on Raytheon’s Strubhar as SVP

      Laura Nichols | April 14, 2014 Qorvis MSLGroup has named Keith Strubhar as SVP. WASHINGTON: Qorvis MSLGroup has named Keith Strubhar as SVP. He is the former director of communications for Raytheon Intelligence, Information, and Services. In the newly created role, Strubhar will report to Michael Petruzzello, president of Qorvis and North America director of public affairs at MSLGroup. Strubhar began workin

      Read more »

      Tic Tac gives Millennials the chance to design their own packs

      By Lindsay Stein | April 7, 2014 Ferrero USA's Tic Tac brand is kicking off an initiative to engage Millennials by allowing them to create their own virtual Tic Tac packs online and in person. SOMERSET, NJ: Ferrero USA's Tic Tac brand is kicking off an initiative to engage Millennials by allowing them to create their own virtual Tic Tac packs online and in person. The brand has launched a microsite, TicTacM

      Read more »

      South by Southwest (SXSW) Recap

      By Matt Dickman, SVP, Global Social and Digital, MSLGROUP in North America I have a somewhat different view of SXSW than many of my colleagues and peers in the industry, having attended the event in the years pre-Twitter. If you’re not familiar with SXSW, it started in 1994 in Austin, Texas as a music festival, adding a film and interactive festival along the way. Attendance for the interactive festival top

      Read more »

      Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

      By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future.  Success in marketing to Millennials is critical to companies across all product and service categories. They will become more important as they reach their peak buying power within the next ten years. Millennials are the most racially div

      Read more »