Live @Cannes - Pascal Beucler
A GREAT IDEA IS A GREAT IDEA In this video blog, MSLGROUP's Pascal Beucler, a juror for the PR Lions Awards, discusses the selection of the category Grand Prix. It's not about "public" relations, but "people" relations, he chides. http://youtu.be/M0ERSXy8jzg
Read more »Hello Boston, Welcome to Chicago
By: Katie Feltz, Vice President, MSL Chicago That’s right, welcome to Chicago (insert smiley face). Remember, you’re playing here because we have home ice advantage. Because we’re ranked higher in the standings, started the season with the league’s longest running points streak and happened to take the President’s Trophy. Asleep yet? Rattling off those accolades after a triple overtime win left us dozing of
Read more »MLSGROUP to Sponsor Forum at Cannes on CMOs
New York, June 12, 2013 -- MSLGROUP is pleased to join with Changing MO LLC to co-sponsor a forum session at the Cannes Lions International Festival of Creativity that Renee Wilson, North America President of MSLGROUP will lead on stage. The Forum session will be based on the new book by MaryLee Sachs, What the New Breed of CMOs Know That You Don’t. MaryLee was the President and CEO/US and former world
Read more »Study Abroad in London - Days 4 & 5
The Beyond Boundaries Experiential Awards Program recognizes and rewards the excellent talent that exists in all offices, practices and job functions across MSLGROUP North America. As MSLGROUP North America brand ambassadors, our award recipients will be blogging and taking photos throughout their journey. Jenny received the opportunity to “study abroad” for one week at one of our global (wholly-owned) offi
Read more »Study Abroad in London - Days 2 & 3
The Beyond Boundaries Experiential Awards Program recognizes and rewards the excellent talent that exists in all offices, practices and job functions across MSLGROUP North America. As MSLGROUP North America brand ambassadors, our award recipients will be blogging and taking photos throughout their journey. Jenny received the opportunity to “study abroad” for one week at one of our global (wholly-owned) offi
Read more »Study Abroad in London - Day 1
The Beyond Boundaries Experiential Awards Program recognizes and rewards the excellent talent that exists in all offices, practices and job functions across MSLGROUP North America. As MSLGROUP North America brand ambassadors, our award recipients will be blogging and taking photos throughout their journey. Jenny received the opportunity to “study abroad” for one week at one of our global (wholly-owned) offi
Read more »Igniting Purposeful Cause Conversations in the Windy City at CMF 2013
Today, more consumers are demanding that companies and brands are responsible and purpose-driven. Consumers, employees and corporations alike now expect the brands they consume, companies they work for and businesses they partner with to share their values and engage them in meaningful ways. At MSL Chicago, we’ve helped drive cause programs for a number of world-class brands, including General Motors and De
Read more »Engaging The Social Workforce
By Brian Burgess, Practice Director, Brand and Talent, North America, MSLGROUP There may be no better time in history to be a communications professional. There are more tools available to us than ever before, and the tools themselves allow us to shape our experiences and share our learnings for continual improvement. We’re especially fortunate to be working in the age of social media. What was once thought
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