A non-profit is – by definition – a purpose-driven organization. But how do you create shared values that rally and align influencers and employees? Communications leaders from more than 15 leading non-profits explored the issue this week in Washington, DC, at a special MSLGROUP Great Minds event. As competition for dollars intensifies, smart organizations have shifted from simply pushing information out to

The Beyond Boundaries Experiential Awards Program recognizes and rewards the excellent talent that exists in all offices, practices and job functions across MSLGROUP North America. As MSLGROUP North America brand ambassadors, our award recipients will be blogging and taking photos throughout their journey. Jackie received the opportunity to learn about and experience the work environment of a different offi

By Laurie Parish, AA, MSL New York. As I walked up the awkwardly long stairs to the Syracuse University Student Center, I was distracted by the familiar smells of Dunkin Donuts coffee and Sbarro Pizza (and I couldn’t help but to comment on the rarity of the 60 degree weather). I led the HR manager up to the second floor, where the SU Newhouse Career Development Center Career Fair was being held. The CDC dir

By Stephanie Ramirez, AAE, MSL New York Hispanicize 2013, or better known as the “South by Southwest of the Southeast,” is an annual event for Latino bloggers and storytellers in social media, marketing, innovation, journalism, film and music. This vibrant and unique event brings together the media and brands targeting Latinos, and focuses on best practices, ideas and looking into what’s next. I had the opp

NEW YORK, April 11, 2013: - PurPle, MSLGROUP's comprehensive global offering that connects its cause, responsibility and sustainability resources, experts and specialized services together, was recognized by The Holmes Report with the SABRE Award for PR Service of the Year in North America. Grounded in the new triple bottom line - purpose, performance and participation - PurPle puts people at the center of