A non-profit is – by definition – a purpose-driven organization. But how do you create shared values that rally and align influencers and employees? Communications leaders from more than 15 leading non-profits explored the issue this week in Washington, DC, at a special MSLGROUP Great Minds event. As competition for dollars intensifies, smart organizations have shifted from simply pushing information out to

The Beyond Boundaries Experiential Awards Program recognizes and rewards the excellent talent that exists in all offices, practices and job functions across MSLGROUP North America. As MSLGROUP North America brand ambassadors, our award recipients will be blogging and taking photos throughout their journey. Jackie received the opportunity to learn about and experience the work environment of a different offi

By Laurie Parish, AA, MSL New York. As I walked up the awkwardly long stairs to the Syracuse University Student Center, I was distracted by the familiar smells of Dunkin Donuts coffee and Sbarro Pizza (and I couldn’t help but to comment on the rarity of the 60 degree weather). I led the HR manager up to the second floor, where the SU Newhouse Career Development Center Career Fair was being held. The CDC dir

By Stephanie Ramirez, AAE, MSL New York Hispanicize 2013, or better known as the “South by Southwest of the Southeast,” is an annual event for Latino bloggers and storytellers in social media, marketing, innovation, journalism, film and music. This vibrant and unique event brings together the media and brands targeting Latinos, and focuses on best practices, ideas and looking into what’s next. I had the opp

By Janelle Dixon Recently, I attended PRSA's Research and Measurement Panel with the enthusiasm of a neophyte. The industry is at a turning point of re-aligning its processes with the changing landscape that technology has stirred up. I want to be involved at this pivotal moment. As a researcher who has worked across the communications spectrum (in advertising, traditional and digital media, and public rela

Our own Stephanie Agresta, global director of social media and digital at MSLGROUP, was quoted today in the Altimeter Group Report:  Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. In talking about content, Stephanie explained, "It doesn't live solely in digital.  Content development is a multi-stakeholder process and it needs to be neutral, like Switz

By Linda Recupero, Brad Wilks, Wigan Salazar and Stephanie Agresta, MSLGROUP On April 2, 2013, the U.S. Securities and Exchange Commission (SEC) issued an unassuming, matter-of-fact statement that may in hindsight be seen as the tipping point that could usher in widespread use of social media into the realm of investor relations and financial communications. What happened? In its statement, the SEC issued a

By Sheila McLean, North American Director of the ECO Network My inbox this morning is overflowing with invitations to "celebrate" Earth Day… all of them tied, perversely, to buying more consumer goods. "Happy Earth Day. Get 20 pecent off!" urges one major sporting goods retailer. "Fifteen percent off and free shipping. Help us celebrate Earth Day," declares a leading shoe brand. Earth Day - intended to be a